You may feel like email marketing campaign work can be overwhelming for you if you will not add any crucial software like Customer Relationship Management (CRM) which has bundled advantages to take your email marketing business to its peak. Therefore, CRM Email marketing is possible and gives you superior features if both are integrated with each other.
Most of the businesses daily routine is to build up the content and share it to numerous prospects via email like 93% of B2B marketers use email to share content. This is best- 99% of the consumer checks their email every day. Around 59% of marketers believe that email is the best source for ROI. You already know the importance of mobile phones these days, so 46% of users open up their email from their mobile phones. 80% of users agree that email marketing is the best example to hike up customer retention.
We have presented some important statistics just to guide you that without an email marketing campaign, your business may not get a good result like you expected. So, if you work on the email marketing CRM integration then we believe that it offers a result-driven solution and you just start expecting a good amount of profit and much more. Let us share first what is CRM Email marketing.
What is CRM Email Marketing?
It is a strategy to offer much better exceptional features to make your email marketing campaign better before presenting it to the customer. CRM Email assists you in getting engaged with the customers, catching up more leads more and better personalization, etc. Interaction with the CRM software for an email campaign can be very helpful to give you the best productivity in work.
Now if you understand both the terms called Customer Relationship Management and Email Marketing then we are going to highlight how it will help you if both get integrated with each other. Make a relationship with customers strong? We have more such features, so read out the whole blog thoroughly.
Benefits of Integrating CRM software with email marketing
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Make a connection to increase sales
Most of you are a new startup and looking to work on email marketing campaigns but if you ask or get connected with the professional one then they will tell you that in email marketing, you will get to know who is working on your email, and who is reading, etc.
But just imagine if your marketing business gets integrated with the CRM software then how it will enhance your experience? We will tell you as the role of CRM software (91% of businesses prefer CRM software) is to give a better understanding to understand what your prospects need. It not only helps you to understand them but also you can turn them into your regular customers. It helps you increase the sale as 29% sales productivity when using CRM.
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Email CRM helps you to know the ROI
Everyone wants their business or activity to get integrated with a different platform where it can ease problems easily. When you decide to integrate Email CRM together then you have a chance to measure your ROI and can assess in an effective way. Big deal!
Well, everybody wants to measure and want to access the conversion rate but you will get much better functionalities like knowing about the customer and what they purchase, getting aware of the entire cost that you already spend on your marketing campaign work, etc. Most the marketers have used the segmented campaign and they have seen a 760% revenue hike up.
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Proper data management is possible here
We believe that if you can manage the data of your business then the automation process can happen to complete your job. Here if you set your mind on adapting software like CRM and integrating it with your marketing activity then good luck with your business work because it will be easily managed without any hassle.
Every data will be in one place so that no employee of your venture gets confused. Furthermore, data will be updated in real-time and everybody will get to know. Email marketing CRM integration is a good decision so go for it. Around 64.2% of companies said that the CRM system is very impactful when integrated with other platforms.
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Start making messages more targeted from now onwards
How many of you here want to access the customer’s purchasing history? Well, it gives a signal to the organization to keep themselves aware of what your customer needs. So, here is what your business role is to make your communication and messages targeted and relevant too.
While understanding the details about your customers’ history you will learn to share the relevant emails to them about what they need the most. How will it help you more? If both Email marketing CRM integration is possible then it will minus the number of unsubscribing and you can watch the email open rate is increasing day by day.
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Keep earlier customer data in a safe place
Well, email marketing business is a daunting task as you can read out the blog separately but take this activity as an opportunity to flash your business more in the town. If we talk about the data then let us inform you that you need to integrate your CRM system which can keep every customer’s data in a safe zone.
You can use extensions like SuiteCRM Database backup and restore. Here every customer data will be safe so that if you want to get connected with your previous customer or want to share the information then you can do this without any hurdle.
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You can build up interactive email templates swiftly
Let us inform you that 35% of the marketers send 3-5 emails per week to their customers regarding their marketing campaign. The question is- are you working to make your email template more effective to run a business better?
Go for the CRM email marketing where you can see that taking the assistance of the CRM system your click-through rates on email is hiked up promptly. Customers are looking to watch such advanced and interactive email templates and of course, if you share an eye-catching one then you did your work better. Also, you can add videos too.
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Interact with customers on a daily basis
CRM software is the one that can take you towards the right customers that fit your business. You plunge into the CRM software and if need to get interact to talk about your marketing business then you can. Making a good connection with your customers is always a plus point for your work as we have talked many a time about this.
You can talk about your business and can share the email template to show that customers are everything to you. Interaction with customers all the time can’t be possible on other software regarding email marketing activity but can be very helpful if strive for Customer Relationship Management.
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CRM analytics here is very much beneficial for you
As we informed you about the SEO Google Analytics is the superior platform for them but if talks about email marketing campaign activity then you need to continue your organization’s work with CRM analytics. You are giving your hundred percent on CRM Email and want to know the real data that how you performed.
Here, CRM analytics can help you if you integrate with email marketing campaigns because it guides you on what you improve or what changes you need to bring soon. Moreover, you can review the charts and graphs to know the actual performance as CRM can handle an abundance of data so don’t stay fret.
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A bulk of sending emails is a good idea
59% of respondents said their marketing email influenced their purchasing decision. But we understand that sending a lot of emails one by one can be hectic for all of you. Let’s ease your problem today. Why don’t you discuss with your employees to adapt CRM software and integrate it with the email marketing activity?
It will help you to send the bulk emails at a single time to save countless hours. Email marketing CRM integration helps to send an email, newsletter, new product announcement mail, etc. Avoid this one-by-one sending method from now.
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CRM Email automation is a blessing
As you understood the term automation in the marketing automation article earlier. Automation can give much better relief in your email campaign work too via CRM. Automation plays a big role in CRM software. Many big industries like CRM hotels, CRM Manufacturing, etc strive for the feature of automation.
You don’t need to wake up every half an hour to check whether your email is sent or not. Just set the automation process and it will be sent at a specific time. Email CRM integration can offer you such great features but it’s all up to you which software you choose.
Way forward: You have a good enthusiasm team that never gives up if it’s about email marketing campaigns which is quite tricky but essential to reinforce business growth in the present and future. Today’s time is to integrate the business and the activities with a different-different platform so that businesses can parse great functionality in their work and never face any downfall. No one wants to halt the email marketing campaign work but you need to work on CRM software and integrate it. CRM Email marketing integration can offer you highly-advanced functions as you understood above. What to do now: Plunge into the CRM system or still look for other systems?
Also, read more:- 5 Ways CRM Helps Improve Business Performance