4 Qualities to Make Your Auto Repair Shop Stand Out in 2021!

The world of the auto repair business has given people hundreds of options to explore and choose from. In every city and town, there are numerous auto repair shops working and getting customers. If you belong to the same niche, you know how hard it is to keep it running. But our end goal is not to just operate our traditional auto repair shop, but we want to stand out among others and make our unique identity.

Unfortunately, it won’t happen if you keep doing things in the same way you used to in the past. That is, opening up your garage, completing the pending repairs, getting the new repairs, and then shutting it down in the evening. Obviously, special appearances need special care.

But, wait a moment. It is not that tough. You can make your auto repair shop stand out among others by practicing a few things that customers love. After all, happy customers create a successful business. So, let’s talk about these amazing qualities that you should adopt.

Offer Warranties on Repairs

If somebody gets their expensive vehicle repaired from you, they have certain insecurity about the repair and multiple questions in mind. What if the repair goes wrong? What if the repair damaged any other part that went unnoticed? What if I face the same problem again in the near future?

And these are the valid concerns of anyone who pays money for the service. So, the best thing is to offer warranties on your repairs. Basically, a warranty brings peace of mind to the customer. They are confident that if any repairs fail, they can attend to you without costing anything extra. This can be an excellent motivator for choosing your repair shop.

It happens. People check the warranty policy of a repair shop before actually getting their service. If you take ownership of your work, it assures your customers that the things they buy from you are of good quality and don’t contain manufacturing defects. It gives your clients, authority to question if any issues appear after the repair service. So, make the warranty policy easy to offer and implement.

In simpler words, a repair shop stands by their work done. A warranty says that “We stand behind our services, and if anything goes wrong during that warranty period, we will pay for the repairs to make sure you don’t have to pay for the incorrect repair.”

Don’t Ignore Fast Service.

Customer service may not be a race, but it is undoubtedly an effective way of making yourself different from others. Gone are the days when people get their damaged cars submitted to the repair shops and wait for days. This age wants everything speedily. According to some customer surveys, it is seen that 69% of customers judge the quality of customer service on whether they receive a quick response to their requests/queries.

Woah! Everything goes into less priority, and the fact remains: if you snooze, you lose.

Serving customers faster simply results in more sales and better revenue. One reason is that you can serve more customers in that timeframe if you speed up your operations, respond to more customer queries, and have more time interacting with clients.

It isn’t said that if you have to be fast, you compromise on the quality of repairs. Instead, make time out of routine tasks. For example, you can use your auto repair shop software for saving customer information, rather than noting them down with a pen and paper. Your salesperson can use the system to generate invoices and get payment in a few clicks. It will save you most of your time which can be used in more important tasks.

A survey conducted by Future of Automotive Retail showed that people are more impressed by their car repair experiences as compared to their purchase experiences. Apart from providing a fast service that makes customers happy, quick service can result in:

• Customers who trust your business
• Better online reviews and more social media mentions
• Repeat business and referrals

Never Compromise on Quality Parts

Whenever a vehicle stops in your repair shop, first of all, analyze the model and check if you can really repair it with quality replacement parts or not. If the vehicle needs more complicated repair, it is necessary to use OEM parts to guarantee the best result.

Using the original equipment manufacturer (OEM) parts keep the vehicle in its best condition even after the repairs. When you search the internet for car replacement parts, you get thousands of options to choose from. And without a doubt, a lot of them are of really good quality. They can be used in repairs, but it is always better to ask your customers if they want to get the damaged parts replaced by a non-OEM part or an OEM part. That’s how you’ll perform best.

When buying repair parts online or even aftermarket parts from a local shop, it’s hard to know who sells quality parts and who doesn’t. Using low-quality parts results in the vehicle’s poor performance, decreased fuel efficiency, and hence lost customers. To save yourself from conflicts, legal sues, and other problems, it is always best to prefer quality in your services.

Get Your Technicians Certified

In this highly competitive automotive world, everything is changing very quickly. New car models are coming up. The latest changes are being made in the car systems, and so on. That’s why it is always important to learn about these new technologies.

For this reason, there are workshops and training sessions for vehicle repair technicians. Perhaps the most popular certification is the ASE Blue Seal of Excellence. Encourage your team to learn and try new repairs and get repair certifications. That’s how you’ll be the one auto repair shop in the town that has the most skilled, expert, and certified technicians to repair the most complex repairs with accuracy.

Just step up and see how these hacks for your repair shop success. Try these tips and be a popular auto repair business in the industry. Good Luck!