5 Best Ways to Design a Logo for Your eCommerce Website

It is elementary to set up an eCommerce website and sell online. Anyone can open a store thanks to systems like Shopify, BigCommerce, and 3dcart. However, because of the low entry barrier, most e-commerce niches are highly competitive, with numerous firms offering similar things at similar prices and using similar themes. So, how can you set apart in a world where everyone is the same? The simple answer is by building a distinct brand, which begins with designing a unique logo for your eCommerce website.

Design a Logo for Your eCommerce Website.

On that point, here are five recommendations for creating custom brand logos for your eCommerce website that will attract clients.

No. 1: Know your target audience

Before you begin creating, you must first determine your target market or what they search for when visiting your store. So, the first way to think about that is your niche.

What sets your website apart from other buyers who sell similar items? What components of what you have to offer will be the most appealing to your target market?

Your consumers can either engage with or not by your logo’s personality attributes. Knowing who your ideal customer is will aid you in creating a logo that relates directly to them.

For example, a logo design that appeals to a 35-year-old middle-class individual with a passion for needlework will differ from those that appeal to a 16-year-old  individual who enjoys rock bands and expanding his poster collection.

As a result, we aim to develop a client profile as a reference point. Put down a few of your consumers’ features and attributes if you already know who they are (age, income level, geographic location). Also, consider what problems your items solve for them.

You create a logo that attracts and retains your target audience exploring your website. When designing your logo, consider how individuals would react.

No. 2: Use a straightforward icon.

A logo icon is a symbol that you may build your entire brand identity around for those unaware.

While designs based on a company name employ logos to send messages about their website. Hence you can hire a logo design company like Navicosoft to get the best logo design services.

Because you will use your logo mostly on your website, selecting a logo that can be adjusted quickly and looks excellent on-screen is critical. That implies your icon can’t be too intricate; otherwise, the intricacies would downsize to fit your screen.

There are a few options for selecting a logo for your eCommerce website. Besides, you can employ a literal depiction of your business or company to help enhance brand recognition.

Another option is to use a symbol for your best-selling item. It may work well if your business specializes in a single item. But it may limit your brand’s ability to develop and offer other kinds of products in the future.

Finally, using a physical object, you can use a form or an artistic symbol that expresses a combination of emotional attributes. Triangles on their sides, for instance, represent speed and motion, but circles represent union, puzzle, and friendship.

No. 3: Choose colors with the purpose for Your eCommerce Website.

Colors, like icons, have diverse meanings for different people. When people gaze at different hues, they form a subconscious connection, and as a result, they experience certain emotions which can affect their actions.

And that’s why it is essential to select colors with relevant meaning. For instance, when you are trying for expensive products for the typical consumer, the final thing you want to create is a logo that tells you to own a pricey and high-end store.

Before entering the color world, try to learn a little about color psychology. The most common logo colors are RGBs and blacks/whites, but you could wish to blend one with a unique shade to differentiate your logo from other eCommerce websites.

You also don’t want to utilize too many colors; limit yourself to two- or three-color combinations at most to avoid creating a bloated logo that will overwhelm your viewers. Several graphic tools exist that display the finest color choices. If still, you have confusion, you can get custom brand logos from the best logo design company.

No. 4: Play around with typography to design a logo for your eCommerce website. 

Fonts are crucial in any logo, even if you’ve gone with neutral tones and a simple icon. Each typeface has its personality and can say things distinct to your prospective consumers.

Serif, script, sans-serif, and modern fonts are the four main types. Serifs have a more classic, high-end feel to them, while sans-serifs provide a more laid-back feel to them.

If you want your consumers to know your products are cheerful and individualized, you may use a script.

Don’t be scared to use different typefaces before making a decision. Try experimenting with different typefaces and sizes on your website. Your logotype must match the font on your website material so that your business appears to be a unified brand.

Above all, the typeface of your logo must be readable. So that there’s no design blunder more embarrassing than an unclear logo; if clients can’t figure out what it says, they’ll become frustrated – and move on.

No. 5: Be aware of your design alternatives.

You can design a logo in a variety of ways. Your financial constraints will largely determine the strategy you choose. Besides, budget plays a significant effect in the final design – it is the difference between having custom design logos and one that is merely adequate (does the job).

Yet, if you have a budget of $1000 to spend on a logo, you may engage an expensive logo design company that will deliver – crazy incredible results. But Navicosoft, at the same time, is a perfect option if your budget is less than $100. Hence, you would receive a WOW factor logo that looks professional yet impressive. Besides, they will get a reasonably beautiful logo design from their logo design services.

It’s time to start designing a logo for your eCommerce website

Remember that you’re joining a crowded online marketplace, and developing a solid brand is the best way to set yourself out from the competition.

Use these logo design tips to create a logo that will constantly draw your target market to your website. Also, don’t be scared to test with different icons, colors, and fonts till you create the ideal mix to design a unique and memorable logo for your eCommerce website.