5-Step Guide to Market Your Mirror Booth Business

Selfie mirror booths are an ultra-trendy party item that everyone wants at their weddings, business events, and holiday parties. The selfie mirror photo booth business can be a very lucrative market; however, competition is intense, and you need to know how to market your business effectively. This article will teach you how to stand out from the crowd and effectively market your mirror booth business to gain consistent clientele, from researching who your audience is to create the advertisements themselves.

• Research Your Audience

The first step to market your mirror booth business is to research your audience very well. This step should not be skipped, as it will help you create targeted ads that will appeal to potential customers. Research your audience by brainstorming demographic characteristics of customers who would be interested in renting a selfie booth. Determine the age, gender, marital status, income, location, and education. For example, you could discover that your audience is middle-upper class, college-educated people in their 20s who live in and around the city where your business is based.

Once you know your audience, you can create highly-effective advertisements and discover where to put those advertisements based on that information.

• Know Your Competitors

Knowing your competitors may be just as important as knowing who your audience is. An easy way to find competitors is to search “Selfie Mirror Booth Business Near Me” this will pull up the top businesses in your area. From there, pick the top 3 to 5 businesses that come up and have good reviews. Take a look at their marketing strategy. What does their website look like? What are their prices? What products do they offer? What do their advertisements look like? Then, you can decide what they’re doing well and what they are lacking.

Once you’ve done this analysis, you can take points from what these successful businesses are doing well, as well as try to find a weak spot. This may be a missing part of the market that people may be looking for, but none of the businesses currently offer. If there is something you notice is missing from the top 3 to 5 selfie booth businesses, you should try to incorporate this into your business. For example, if none of the businesses offer selfie booths with photo filters, your selfie booth should come with filters.

• Create High-Quality Advertisements

Once you know your audience and competitors, you can start advertising. Creating your advertisements is a very important step because it conveys to your audience the ethos of your brand itself. Even if you aren’t hiring a designer, try to create advertisements that are easy to read, have a nice color scheme, and are consistent across all platforms.

Keep in mind who your audience is, as well as how you can stand out from your competitors. For example, if you notice your competitors do not offer filters, your advertisement could read “Selfie Booths With Kardashian Filters in [your city].” This is a super straight-across way to convey to your audience that you stand out from the crowd.

• Advertise on Social Media and On the Web

Once you have your advertisements ready to go, it’s important to diversify where you are putting your ads and consider where your audience would be most likely to see your ads. For example, if your audience is people in their 20s, you probably don’t want to put an ad in the newspaper. Try to put ads across all of the social media platforms, so you can cover your bases. Instagram, Facebook, Twitter, and Snapchat are all great places to advertise your selfie booth brand. 

Ensure to advertise on Instagram using photos taken with the selfie booth. Selfie booth photos are all over Instagram right now, so they are very eye-catching to any viewer. People who see your selfie booth photos on Instagram will instantly be interested in looking into your business.

You’ll also want to create a website to use as an advertisement. Your website should have a similar look to all the advertisements you create. It should look clean, be easy to read, and appeal to your target audience. Above all, it should be easy to navigate so potential customers can easily see what your company is all about and what you offer.

• Encourage Positive Reviews

Once you’ve had your first event, encourage your client to give you a positive review. Reviews are one of the first things potential customers look at when they Google search businesses. In fact, this might be all they rely on when choosing a selfie booth rental company, especially in this very saturated market. 

The best way to get positive reviews, however, is to treat your clients really well. It’s important to be very responsive, communicate very clearly, and above all, treat your clients with the utmost respect. If you are easy to work with, your clients will be very pleased and way more likely to give you a positive review. 

In Conclusion

Starting a mirror booth business is not an easy feat, especially when there are so many photo booth rental businesses out there. However, if you follow these steps, you’ll have a successful business in no time. It’s very important to begin with research. Research both your audience and competitors, so you know who you’re advertising for, as well as who you’re up against. From there, create high-quality advertisements for multiple social media platforms. Once you start gaining clients, encourage positive reviews for them in order to create a consistent client base. It’s important to go above and beyond for your first few clients, especially so that you can get your business started with a few very positive reviews.

How to Get Started–Recommendations

One last step not mentioned in this marketing guide is that you must have a high-quality product. If you are offering a selfie booth that doesn’t work as advertised or is difficult to use, it will be impossible to build a client base. Ensure that your very first step is purchasing a high-quality photo booth. Check out Selfie Booth Co. to give your high-quality business the highest-quality product. Selfie Booth Co. offers easy-to-use, portable selfie mirror booths that come with tons of special features to offer your clients. Our company also offers payment plans, so you can start creating revenue from your photo booth before even paying for it in full. Buy a mirror booth from Selfie Booth Co. to jumpstart your business today.

Do you have a photo booth business? Tell us your marketing recommendations in the comments. And remember, don’t forget to like and share on social media.