5 Surprising Ways To Use Address Verification

At its core, USPS address verification helps businesses verify customers’ addresses. Still, the benefits reach much further than you might think, especially if you rely on e-commerce for the majority of your profits. Address verification ensures ordered items get to the right person, which is crucial to customer satisfaction. It also reduces costs since you don’t have to worry about handling returns.

Address verification can even enhance consumers’ online purchasing experiences. The verification process streamlines checkout, which requires tedious input from the customer. With this software, you supply the billing address based on users’ location, cutting down the time it takes to place an order.

What else can address verification do for your business? Here are five of the top benefits.

1. Ensure Localization

Appealing to local consumers is a great way to boost your sales, especially if you run one of the following:

• Streaming service
• Restaurant
• Grocery store

Geographic location impacts consumers’ tastes and expectations, so you need to cater to different regions. Address verification ensures you have the right area for users visiting your site and searching for related keywords. When you offer services and goods consumers want, you see increased conversion rates and profits.

2. Keep Your Database Clean

BatchData software ensures the information on file is accurate. The automated verification means employees can concentrate on other tasks instead of going through hundreds of thousands of entries and checking each one. You can even get real-time verification when you enter new data.

Having clean data is essential to planning your company’s future. Without it, you can’t get an accurate picture of your customer base, which means skewed decisions that may not benefit your business.

3. Cut Delivery Miles

Accurate address information means drivers can go right to customers’ doorsteps instead of guessing at the correct location. When drivers can trust the address, you’ll see less of the following:

• Backtracking
• Packages listed as undelivered
• High delivery miles

With hours saved, drivers can deliver more packages, providing customers with even faster service. Additionally, you save money on gas and have less impact on the environment.

4. Increase Efficiency

Automated address verification puts your mind at ease since you don’t have to worry about the fallout of incorrect data. You can then focus on problem-solving and running daily operations. As a result, you get more high-value tasks done.

5. Detect Fraud

One of the most important things address verification can do is detect fraud. For example, if a site visitor inputs a billing address that doesn’t match the issuing bank’s records, you can flag the transaction as suspicious. When fraud happens, the merchants usually lose as transactions get reversed, but the products are already gone. Address verification decreases the risk of undetected fraud, safeguarding your profits.

Data drives innovation, and many companies already use address verification and phone validation service technologies. If you want to stay competitive, you need to incorporate these strategies into your own business plan. Then, you can free up the resources to expand your customer base and increase profits.