Before hiring an SEO company, asking the right questions is essential. You need to be sure that your company of choice has a solid understanding of how SEO works and can provide you with a plan that will help your website rank higher in search engine results pages (SERPs). We’ll provide you with a list of questions to ask potential SEO providers so that you can make an informed decision.
1. What is your experience in the SEO industry?
You’ll want to know how long the company has been in business and its success rate. The more experience a company has, the better equipped they’ll be to deal with the unique challenges of your website and industry. While you don’t necessarily need to choose the most experienced company, it’s crucial to pick one that has a great track record. That way, you can be confident they’ll be able to deliver results.
2. What is your approach to SEO?
There are various ways to skin the SEO cat. The company you choose should be able to explain its approach and how it will benefit your website specifically. Be wary of providers who use black-hat techniques or make promises that sound too good to be true. Those are definite red flags. Instead, you want a company that uses ethical, white-hat methods and can provide a realistic plan for improving your website’s SEO.
3. What are your fees?
Almost everyone is looking for affordable SEO Denver, CO-based. However, be not choose companies that charge rock-bottom prices or make outrageous promises about the results you’ll see. The old adage “you get what you pay for” definitely applies here. Instead, look for a company that offers a fair price for the services you need. That way, you can get the results you want without overspending.
4. What is included in your services?
SEO isn’t a one-size-fits-all proposition. Different websites will have different needs. Make sure you understand what services the company offers and how they’ll benefit your website. You may not need all of the bells and whistles, but it’s important to know what’s available so you can make an informed decision. For instance, some companies may offer link building services while others focus on content marketing, and others may offer a mix of both plus other services.
5. What kind of support do you offer?
SEO is an ongoing process, which means you’ll need support even after the initial optimization is complete. Make sure the company you choose offers the level of support you need to maintain your SEO results. That may mean regular check-ins, 24/7 support, or something else entirely. Be sure you understand what’s included in their services so there are no surprises down the road.
6. What are your guarantees?
No one can guarantee results in SEO, but a good company will stand behind its work. Make sure you understand what kind of guarantee they offer and what it covers. That way, you can be confident you’re making a wise investment. If a company doesn’t offer a guarantee or is unwilling to stand behind its work, that’s a red flag that you should look elsewhere.
By asking these six questions, you can be sure you’re choosing the right SEO company for your needs. Don’t be afraid to ask tough questions and demand answers that satisfy you. After all, it’s your website and your money on the line. You want to be confident you’re making the best decision for your business.