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7 Best SEO Practices to Implement for Guaranteed Results

7 Best SEO Practices to Implement for Guaranteed Results

Your digital marketing arsenal is incomplete without SEO. Imagine getting stranded in a river, you have a boat but nothing to paddle. Or, if you’re working in a highly competitive niche, it’s like river rafting without having SEO Practices or anything to steer your boat away from deadly rocks.

SEO sets the base of your digital marketing if you really want to stand out online. In 2021, to this date, Google has accounted for more than 70% of all global desktop search traffic. No other search engine is even near it.

Given its importance, this article will revolve around the key aspects of SEO and how it works. So if you’re a marketing professional or managing SEO of your local business, this is going to be a great read for you.

Shall we start?

1.Create a List of Keywords

If you have little knowledge of SEO, you can relate. Everything comes second to keyword research. A typical writer might argue over this, but things in digital marketing work differently. 

You can’t write on every single topic related to your niche — at least not in the beginning. Your first step is to research low-competition keywords, which are most likely to be long-tail ones.

You must have hundreds of them before you begin implementing your content strategy. 

Also, create a list of keywords your competitors are dominating so you can learn if you have any chance of outranking them or you need to target new topics they have not covered yet.

2.Develop a Content Strategy

Once you have a list of keywords ready, the next step is to create topics for your blog posts. While creating topics, don’t forget to mention the number of words your competitors have written on the same topic.

Or, you can mold those titles to create a slightly different angle of the content. Take writers on board during the whole process and assign keywords for each topic.

Blogging is a great investment in your digital marketing strategy. However, consistency remains the key. You should aim for at least one blog post per week — a unique, informative one. Make it worth waiting and reading for your subscribers.

Readability factors, research, and uniqueness should be the core principles of your content policy.

3.Spy on Your Competitors

We all have ideals in life. In SEO, the website at the top is the ideal of thousands of businesses below it. Anyone ahead of you is your competitor, and it’s absolutely legal to spy on them.

Create a list of blog posts your competitors have covered. Observe their website’s design, the number of pages they have, high potential keywords they are ranked for, and how often they post content.

This will reduce your homework of creating your own strategy. As a manager, you will know half of the stuff you’re supposed to delegate to your team.

4.Create a Link Building Plan

Link building has become a key aspect of SEO. According to Search Engine Watch, high-quality content and links from authority sites are the top most important signals used by Google to rank your site.

You don’t just need links but quality ones. SEO Practices The sites linking to yours should be trusted by Google, or they can have an adverse effect on your site.

Be wise when creating a link-building strategy, there are various ways you can attract inbound links. Exchanging links with local businesses is an effective strategy.

You can write high-quality blog posts and share them on different platforms. If it’s really worth reading, it will automatically bring new links to your site.

Guest blogging is another opportunity to create backlinks. But make sure the bloggers you approach have enough traffic to divert to your site, or it will be a waste of your time — and money, if you are buying those links.

5.Measure & Track Your Content’s Success

Often mistaken as a one-time process, when you’re starting a certain project, a content audit should be done at least once a month. You must be aware of what keywords your blog posts have ranked for in the last few months or days.

If a certain blog post is not bringing any significant traffic or is not ranked, delete it. It’s not worth keeping. 

Ahref shared their case study when they got a 7.57% increase in traffic after deleting 48 blog posts. None of them was ranked on Google.

6.Fix Pages With Broken Backlinks

At times SEOs create backlinks at such a frantic pace they don’t get time to monitor them. Do all of them exist after a month or so? Backlinks to dead pages don’t help in terms of ranking.

How would you know if your site has broken backlinks?

Fortunately, some SEO tools have features that pinpoint pages with broken links so you can fix them ASAP.

 

7.Install a Caching Plugin

Speeding up the website is the developer’s job. But you know, they already have so much to deal with. You better take care of your site’s performance as site speed is another important SEO ranking factor.

One way you can keep your site running smoothly is by installing a cache plugin. There are hundreds of free and premium such plugins available.

A cache plugin will boost page opening speed and reduce the bounce rate. A site that takes three seconds to load has an average bounce rate of 32%. The more this time increases, the greater the bounce rate gets. 

Summary

Being a marketing manager or SEO executive isn’t an easy role. SEO Practices have to take care of the entire marketing strategy including SEO, which is an ocean itself. With these 7 practices part of your every SEO project, you’d be able to deliver much better results — and who knows, a raise as well!

 

P.S. We are the best digital marketing agency in Dubai that can help you with your SEO and overall digital marketing strategy. Regardless of your location and niche, we’re open to work and bring results for your business. Let’s connect. 

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