Sometimes, no matter how hard some business owners might try, it can be extremely challenging to attract the attention of the Google algorithm. Even if it might seem like the company owner is doing the right thing, there are little nuances that make it much too challenging to handle on their own. It is the reason why search engine optimization (SEO) businesses such as the likes of Charlotte SEO company are a mainstay when it comes to digital marketing.
That said, it does not mean that the company is helpless without professional help! Here are just seven reasons why the website’s homepage is not ranking!
- The site takes too long to load
Sometimes, the explanation is so simple that it hurts. In the case of websites with an over-complicated design, it will likely cause long load times that will undoubtedly cause most online visitors to leave without trying anything. The high bounce rate, which is the rate at which online visitors leave as soon as they enter, is one of the primary reasons why a website is not ranking well in Google’s search engine results page (SERP).
- The site is confusing to navigate
Similar to the reasons above, most online users enter a business website to see if its products and services are worth their time and money. If the website makes it even slightly inconvenient for people to get to the relevant pages, most online users will leave out of frustration. Even if they might be the company’s target audience, the average online user does not have the patience to put up with complicated designs.
- No attempt is made at SEO solutions
While it does not necessarily mean that the company can never be ranked without the help of SEO, the primary focus of search engine optimization is to help the website be more visible to the algorithm. Without the help of Charlotte SEO company and many others, it might be too challenging to get the attention of the algorithm.
- Technical SEO is not used
Aside from traditional SEO, one of the best-practice methods within the umbrella term is known as technical SEO. It involves making big changes to the infrastructure to make it easier for Google’s algorithm to find and index. While the process itself might be confusing for those with little experience in a website’s infrastructure, the results can be surprising. The advantage of technical SEO is that it offers a foundation for success right off the bat.
- There is no content marketing
It can be quite challenging for anyone to find a website when there is nothing linking back to the website. A company can build links for the website by providing online users with articles relevant to the products and services. Not only is it a relatively risk-free venture, but it also helps encourage online users to try the products and services in question. Without any type of encouragement regarding the products, most people will likely go to direct competitors that take the time to explain why their products are worth the money.
- There is no attempt at social media marketing
In a similar vein to content marketing, social media marketing involves maintaining an online presence in a social media platform of choice to help connect with the target audience. If there is no attempt at building any type of online presence, the company owner cannot expect anyone to know anything about the company. Fortunately, social media platforms come free of charge. It does not take any money to maintain a social media account — the only thing needed is effort and consistency to keep things going.
- There are too many negative reviews with no attempt at rebuilding trust
While a negative review is never a good thing, it does not change the fact that such a situation can be turned around for the better. So long as the company knows to respond to negative reviews and try to alleviate the situation, there will always be a silver lining to a negative review. Otherwise, the company will likely fall to obscurity as more and more people find out that the company is not worth trying due to the abundance of unanswered negative feedback.
When the primary website is not ranking in Google’s SERP, it can be easy to become discouraged. However, it does not take too long to figure out the root of the problem. The tips above are there to help companies get to the bottom of the issue without having to spend too much time doing so. The help of specialists such as those from a reliable Charlotte SEO company can also minimize much of the risk.