You have difficult competition if the goal of your video is to increase YouTube views. As we always say to our video customers, non-profits eventually compete for the audience against cat videos.
This means non-profit videos must not only be informative, but fun. It is more likely that you will visit your website to learn more about your cause/campaign if you can hook your audience with a compelling video. But you have to emotionally draw people first – make them laugh, weep, or think in a different and fascinating way about something.
What’s the first step towards attracting people? It’s gotta see your video! YouTube is a perfect way to be searched as the world’s second-largest search engine (right after Google). You will increase the likelihood that you can find and watch your audience and their search interests when you upload your video.
Here are 9 ways to increase the views of your YouTube video without investing additional money on digital promotion:
- It will appear on your YouTube profile.
Make sure that your video is shown on the front page right after you have uploaded your video to YouTube. You should watch your new video from people looking at the YouTube page of your company. It updates, updates, and takes the organization, and positions the video at the center of attention of YouTube users.
- Choose a good video.
It’ll probably be very interesting if you allow YouTube to pick your thumbnail automatically. Use the screenshot function of your device to capture an emotionally persuasive image from your video and upload it to your video environment.
- Short and interesting, make your word.
Your video title does not actually explain the video to your administration in a way that makes sense. Make the viewer’s title centered and think about what you would like to click on a video. And strive to keep it concise – a shorter title that is not cut off is best for clicks. (An epoch-making headline is a good source of inspiration.) Here are some good title examples for Charity Water and the Sierra Club from YouTube star, PewDiePie.
- Choose tags for SEO which will be fine.
As a search engine, your constituents use YouTube – so you too should be! Consider what your supporters are looking for to see if your video tags contain keywords. Please note that the video is not always presented correctly with what people are looking for.
- Write a great explanation of the video.
Try telling viewers a story rather than explaining what is going on in the video in your video description. Be funny and be mindful that the definition area is not where messages are reached. In their video “Circuses in 60 Seconds Flat,” PETA does a great job of video overview tales.
- Benefit from the YouTube non-profit annotations.
It’s awesome how many people don’t know about video annotations – in 2009 we taught people how to use them! You should provide annotations in the video at least 30 seconds before the end of the video and include a link to people. And don’t forget to check your connections to see if they are correct!
- Upload your English and Spanish transcript of your video.
In the United States, about 38 million people speak Spanish. You launch your video searches in English and Spanish by uploading video transcripts in both languages. YouTube transcriptions warn you about the keywords in your video and improve your audience’s chance of searching you through YouTube.
- Early and regularly publish.
People don’t click each link on the social media channels of an organization. Make sure that you consistently update your video for at least a month and keep your posts fresh, change your headlines and pictures. This will significantly improve the viewing by exposing new viewers.
- Fill your website with a lightbox or pop up.
A video offers a great opportunity, no matter how or why people come to your website, to let people learn more about your business. Make sure your video will be shown anywhere on your website if you have no lightbox. Negotiate the location of websites in advance so it may be a space that other agencies want. It is worth highlighting your video. It’s a new material and it will be great to see your biggest fans.