Are you one of those wondering how to select a specific experiential marketing agency? If you are already ready to enhance the visibility of your brand, entice in new customers, form your brand’s authority, and establish an increasingly sustainable business then hiring an experiential marketing agency is a good idea.
Top nine tips for selecting an experiential marketing agency
Note that the search for the correct experiential marketing agency generally accounts for an instant online search and a quicker signing of the contract. One requires making sure that the business that you select has a good track record, caters to great customer experience, and has the correct expertise for getting you the right results.
Luckily, by adopting a few of the tips, you can figure out the right marketing agency just for you as well as your business. In case you are ready to boost your company by hiring a marketing firm, this simple and short guide is just for you.
Know what you require
The initial move towards hiring an experiential marketing agency is to have an idea about what you require. It includes knowing what experiential marketing is & what it can actually do for your business. Ensure that you know if the marketing medium is compatible with your company model.
Ensure to conduct your research
Before you hire any live experience agency, you would want to conduct your research. You would want to research the company’s reputation by carefully reading the reviews and ratings. Also, you can browse their business page for any complaint against the business.
Under an experiential marketing agency’s speciality
One of the best experiential marketing agencies is the one holding an experience of working with businesses similar to yours. You would require work with an agency that thoroughly understands your market and specifics of the industry that you are in. Ensure to look for any experiential marketing agency that specializes and holds good experience in your kind of business.
Meet the team
After you have shortlisted the potential businesses, you require scheduling a consultation. Though the business may appear good on paper, you would want to meet the required team & ensure your style of working is compatible. In the course of the consultation, ensure to ask correct questions so that you are able to get a proper tour of your facilities and avail the right feel for their customer service level.
View the portfolio
The prudent way to assess the marketing techniques of a firm is to look at its portfolio. You can ask them if they are comfortable showing their portfolio as it is a great way to examine the marketing tactics that they employ. It can even help you get the feel for the way they manage challenges, their customization approach or if they account for any other strategy. Ensure to ask them about how they use the integration when they join any other business and how they assess their work.
Ask them for references
The times when you are vetting businesses to work with, may it be an agency or requirement for a brand new HVAX system making sure to ask for references is one of the best ideas. When you have any current or previous client of the experiential marketing agency over call, ensure to understand their relationship with them. Striking an open-ended question session ensures greater understanding and dialogue. Few sample questions are:
- How can you delineate the communication trend or style of the account manager?
- Did the experiential marketing agency understand marketing goals, objectives and recommendation strategy?
- What was their exact response time to requests and questions?
- How did the marketing agency make your experience it when you collaborated with them?
- Describe how an experiential marketing campaign and the agency ran when your business was impacted?
- Would you recommend me to the agency for a potential partnership?
Until you get any of their references, ensure to check their testimonials and social reviews they might have publicly.
Understand the speciality of the experiential marketing agency
Agencies that have broad offerings might not have similar expertise levels or even commitments to experiential marketing. However, agencies that claim to become brand activation shops might not have the requisite strategy and relevant integration about what you require.
Additional, factors are in their core capabilities. If you are one of those looking for a mobile tour, sampling or pop up activation, all you require seeing are huge festivals & high profile concerts in reference to their portfolio that you might want to keep your search process on.
Discuss the experiential marketing strategy
You must know how they utilize data insights, know consumer behaviour and conduct market research for shaping their experiential concepts. Make it a point to understand in reference to how the business thinks? Do they by any chance consider your objectives and challenges? Do they provide a customized approach? Note that a well-executed brand based experience is deep-rooted in terms of marketing strategy.
Most of the production houses or companies or vendors push in a core asset you would like to utilize, which may provide turnkey services like scheduling and staffing. However, they likely will not be able to recognize any gap in messaging, measurement or delivery beforehand, setting you for unsatisfying or difficult to calculate outcomes.
Every experiential marketing company must have a procedure they try and adhere to at the time of collaborating with a brand new client partner. Analyse their procedure to ensure you agree with the pathway they will be taking you down to.
Is the experiential marketing agency pitching before exactly understanding?
Massive, flashy ideas are good. Those never before implemented concepts are innovative. Consumer journey and fancy mockups are exciting. But just if they perform their work.
Huge idea firms are pretty persuasive. However, if they are not initially asking questions to understand your positioning, they may be putting on a show in place of a marketing campaign. Yes, experiential marketing for sure is entertaining. Activities are buzz worthy of a live event. They contribute to the splash.
If the experiential marketing agency prospect is not delving into brand discovery before pitching you, there may be something amiss. It is great to share experiences that someone might have with your business brand at each touchpoint so that the experiential marketing has a much better picture in reference to your brand authenticity.