9 Tips For eBook Marketing in a Low Budget

The world of eBook marketing is different from what you experience in print books, and you get a massive audience when you publish eBooks on a digital platform. However, you should know to use book marketing tips on various platforms and techniques to commercialize your work.

If you want people to consider an authority in any department, publishing an eBook would be of great help. Mostly, people who intend to write eBooks already have blogs or articles published. This is because the articles and blogs can be repurposed to get included in your eBook if they are associated with the subject.

On the other hand, some people dedicate years of studies and work experience to writing something that would bring a change in people’s life. No matter the reason, eBook marketing can be a way good for the flow of passive income. The goal is to sell your knowledge and make your eBook a bestseller.

You need to learn how to market your book without exceeding your budget.

Build an Outstanding Landing Page For eBook

A landing page is a major part of the promotion of a book. You can compel the audience to download your book if you have a stunning landing page. The landing page of your book should bring the audience to it.

To make it possible, you need to work on different ideas. Think about factors that can work in your favor. By doing research, you can develop an elevator pitch to include on your page. Try to find the landing pages that are doing well to grab the readers’ attention.

You can add payment options on the page to facilitate the audience to read the copy. Don’t complicate the process by directing them to other websites to buy your book. Make sure you add the necessary social sharing buttons to your landing page to maximize the reach.

Publicize Your Book on the Website

If you are looking for the answer to how to market my book, the solution lies within your website. Prior to planning a marketing strategy on multiple platforms, you should improve your existing website, and this formula has worked for many authors.

These are the actions you can take to optimize your website:

• Insert an eBook banner that pop-ups on your articles and blogs.
• Use the posts that get the most reception to insert CTAs that urge users to download the books.
• Add an eBook slide to your homepage if possible.

Create Content to Support Your eBook Marketing

After you have an eBook marketing ready for the readers, the next step is to write a few blog posts relevant to your book. Or, as mentioned earlier, if you have written any content in the past to support the context of your book, repurpose it.

As a result, the reader will consider you a trusted source for the information you have stated in your book. Reliability helps you go a long way in the book business.

If you want to know how to market your book, you must understand the importance of keyword-optimizing the posts. They lead traffic to your website, and that is because every person is not going to visit your landing page to make a purchase.

If you put other posts with your eBook marketing, the audience will get a reason to come to your website. After writing your blog posts, make sure you add your eBook CTAs after finishing the article.

Utilize Social Media to the Fullest

After you have created a landing page, you can use social teasers for your book. You can add short guides, fun facts, or eye-catching quotes from your eBook marketing in these teasers. The social teasers we are talking about don’t have to be written posts, and you have the liberty of using videos and pictures. To share these teasers, you have different social platforms like Facebook, LinkedIn, Pinterest, Instagram, Twitter, YouTube, and Quora, among others.

Discover Tools to Make Your eBook Create Buzz

There are various tools that don’t charge you a single penny for content exposure. For instance, you have Viral Content Bee to acquire credits when you share posts made by other authors. With this tool, you can pick a platform of your choice where you want to publicize your book. Besides that, if you share someone’s content, they will promote your content in turn.

For book promotion, there is another tool called Pay with a Tweet. When you use this tool, it will allow the reader to see your content without paying money. Instead, they have to make a post for you on famous social platforms like LinkedIn, Facebook, Twitter, Xing, or VK.

You can also hire a professional book marketing service to ensure your book generates an audience before it even hits the market.

Go For Guest Blogging on Authority Sites

Whether you are a beginner or a professional writer, one thing you always need to stick to is guest blogging. This is one of the book marketing tips that helps everyone to market their book. This technique fills two needs with one deed.

That is, you will improve your authority on the given subject, and people have more than one platform to get to you. Form a list that has the high authority sites on it and start pitching your guest posts on them.

Put All Your Efforts into an Email Strategy

Email marketing still has the same efficacy to get you the outreach you want. When your motive is to generate leads for a product or service, and you don’t want to make everything about sales, writing an eBook is key. People who promote an eBook instead of the core offering, do not come off as an overwhelming brand trying to make sales. Yet, they are able to garner the attention necessary for your brand to make a profit.

Curate the Perfect Email Campaign

This is one of the best book marketing tips that everyone uses extensively. You have to look for bloggers, media personnel, and PR firms that can influence people to buy your brand. When such influential people use their power of recognition to market your eBook, you have more chances to get noticed by the target audience. They can share an email containing the information about your book in their email newsletters.

To incentivize the behavior of the buyer, you can offer them some exclusive deals and discounts on early access, loyalty to the book, engagement, and feedback.

As a bonus, you can use a famous blogger’s site to publish your guest post or issue a press release in a media publication.

Pre-launch Your Book to Make Reader Curious

Sneak peeks, mockups and snippets are a good trick to fuel the curiosity of a reader. While you are still writing your book, you can select some intriguing points that can be used in the pre-launch to force the reader to make assumptions about your book. With exclusive pre-launch offers, you can make them book your eBook in advance. You can depend on a marketing agency that specializes in book marketing, such as The Author Tribe, to create a pre-launch marketing plan. This will generate a buzz around your book before it is even published!

Summary

These are the book marketing tips that highlight the ways to promote your book without spending money like water. All of these tips are productive and fruitful for authors coming from different walks of life. Don’t hesitate to take baby steps in the beginning because these strategies are certainly going to work for you. Also, you can start working on them while your book is still in production to save time afterward.