THE IMPORTANCE OF BRANDING IN A BUSINESS

In the age of the Internet and in a context of globalization, it is becoming increasingly difficult for a company to stand out with its products or services. In fact, price is no longer the only criterion for selecting customers.

As a result, many constructions of all sizes today rely significantly on their appearance.

What does this mean and how important is a company’s branding? We tell you everything.

CUSTOMER SATISFACTION IN THE SIGHTS

Summary

• Focus on customer satisfaction
• Why is branding important?
• Some keys to improving your brand image

Prospecting is significantly more expensive than customer loyalty, as many businesses are aware. Furthermore, a long-term consumer might help you increase your profits. This is because a consumer who likes one of your brands is more likely to buy your products. This encourages his knowledge to acquire your references, leading to a snowball effect.

Rather of competing on product quality or pricing (all of which are still essential factors), many brands now priorities client pleasure.

In other words, they offer a user experience that is different from their competitors while doing their best to ensure that their image is viewed positively by their customers.

Storytelling and inbound marketing were born.

WHY IS BRANDING IMPORTANT?

Branding is important because it keeps you continually on the minds of your consumers. Indeed, by offering unique and original messages and a quality product / service, you will more easily attract new prospects while keeping your old customers. This is called pull marketing (customers come to you). Custom packaging boxes with logo have important role to make your product as a brand.

Apple is one of the most prominent examples. The company has recovered and is now one of the industry leaders, thanks to Steve Jobs’ charm. Are their products, objectively, more interesting than those of their competitors? Absolutely not. It is above all by focusing on what users expect that the brand has been able to gain more and more market share.

MacDonald’s is another example. The company, which is known for being the temple of fast food, has revamped its advertising and goods to shed its junk food image. Thus, in addition to offering children’s menus with fruit for dessert, all their communication is now based on promoting healthy recipes using ingredients that are good for health.

We can also name Michel and Augustin, who were able to break into a very competitive sector by presenting a unique message. Only a cursory glance at their website reveals the importance they place on their brand image. It has broken the industry’s rules by portraying itself as a fun, entertaining firm that is close to customers.

These are obviously just a few examples. But they’re equivocal enough to show you the importance of good branding.

SOME KEYS TO IMPROVING YOUR BRAND IMAGE

Now, we are going to give you some tips to help you effectively build your reputation offline and online.

First of all, we recommend that you study your target precisely. Ask yourself what they want from a company like yours to get a better understanding of your customers. To accomplish so, don’t be afraid to use a satisfaction survey or numerous studies relevant to your industry. This will enable you to offer the appropriate response at the appropriate moment. Get wholesale custom packaging boxes for your business from SM Custom Packaging.

Create a blog and pages on various social media sites once you’ve figured out who you want to contact. Depending on your sector, you will need to carefully choose the social networks on which you want to be present. Prioritize selecting those that allow you to get closer to your target audience. Then it’s up to you to come up with original and powerful messages that make you want to be interested in your business. To do this, take the time to set up a coherent editorial line. You can also use influencers to communicate about your products and increase your notoriety.

Also, don’t forget to build a strong and recognizable visual identity. This involves your logo, but also the dressing of your site and your communication tools. Don’t neglect color marketing!

Finally, work on your customer service at all stages of the sale. Tips for better directing your customers and enabling them to select the proper product, remaining available at all times to reassure them, and, most importantly, knowing how to keep them after purchase are the keys to successful customer service.

Remember: the customer should be the center of attention. The mistake of many businesses is to overstate themselves and forget that consumers are the backbone of your business. The maxim “The customer is king” has never been truer. Get to know him and give him what he wants before he even asks to gain his favor and build long-term loyalty.

A FLATTERING BRAND IMAGE SERVES YOUR REPUTATION

While brand image and awareness are complementary, they have very different meanings.

The brand image of a company is how its market perceives it.  To succeed in creating a brand image that is strong enough to make it immediately identifiable by consumers.

What about notoriety? In the web world, it measures the level of visibility of a brand on social networks, search engines, websites and blogs. The link between these two concepts? The more your target audience has a flattering representation of your business, the more they will place their trust in you and therefore the more they will refer to you. Not only on the Internet – by quoting yourself or sharing your content – but also by word of mouth.

A WELL-WORKED BRAND IMAGE IS WORTH 1000 WORDS

A good brand image helps give your business a positive and easily recognizable image. Among the brands that have succeeded in creating a strong identity are Coca-Cola, Apple and Nike. Thanks to a cleverly studied marketing strategy, they have succeeded in making their activities known all over the world. However, this result requires hours of reflection so that the message and the values   delivered are consistent with your company and give it a strong personality, essential to set you apart from the competition.

By clearly defining your brand image and promoting it using the right communication tools, you will undoubtedly be able to develop your popularity and retain your customers.

But before that, you obviously have to attract them. How? ‘Or’ What? In particular, by putting in place an effective positioning strategy that is broadcast on the right channels. Of course, be sure of the positive impact it can have on your bottom line. In any case, it should allow you to grab the attention of your target audience and create a relationship with them, by proving them that in addition to understanding their needs, you are quite adept at meeting them. In a very competitive world, this aspect is very important since it will be able to convince the consumer to call on you and not someone else.

Are you now convinced of the essential role that your company’s branding plays in the development of your business? Next step: learn how to create one that makes an impression with our article on the subject!