Both marketing channels and trends change during time. Email is one of the channels that has successfully kept the same even though some trends come and go quickly. 

Email is still the most effective channel for content marketing, according to both B2C and B2B marketers. Even your other marketing platforms, like social media, may benefit from its promotion.

Drop the Hint is completely integrated with wordpress/WooCommerce.

The Drop A Hint records and preserves both emails in a useful data spreadsheet. With Drop a Hint, you can choose to have your email fetching lists automatically synced.

The time it takes to design a beautiful email from scratch is one of these major difficulties. 

Marketers risk wasting a lot of time developing and sending emails that don’t exactly look stunning if they don’t have effective tools. This slows down productivity and hurts your email marketing.

Many businesses accept this situation because they are unwilling to spend money on a technology that would make the process simpler. 

Email marketing solutions, however, don’t always have to be pricey. Thousands of free email marketing solutions are available that can help you save time and money.

Cost, deliverability, integrations, usability, reporting, security, reducing features, CRM, and support are the 5 important areas where we’ve identified the benefits and drawbacks of these well-known email marketing platforms.

Continue reading to eventually identify the best software for your email marketing campaigns.

Our list of the best free email marketing tools is below.

1.HubSpot

The simplicity of use of HubSpot’s free email tool is one of its strongest features. The programme has a convenient drag-and-drop visual editor and pre-made templates to help you get started right away.

By offering free versions of their products, HubSpot portrays itself as an affordable choice for small enterprises. But don’t let the low entry barrier mislead you. 

The platform costs increase rapidly as you want more sophisticated features or as your email list expands.

Naturally, the natural integration of HubSpot Email Marketing with other HubSpot technologies, including the free-for-life CRM, is what sets it apart. 

You get access to both tools, allowing you to monitor and track email performance while creating a consolidated contacts database and list-organizing it.

You may send email campaigns directly from WordPress using the HubSpot WordPress plugin. Without ever leaving WordPress, the plugin enables you to use a HubSpot form or chat widget to instantly add contacts to your CRM.

Using HubSpot if all you need is email marketing software is certainly overkill. However, HubSpot is a good option if you have a more comprehensive plan to enhance performance throughout your entire marketing funnel. 

2. Mailchimp

You’ve probably heard of Mailchimp, one of the best email marketing solutions available. You may create and schedule emails as part of their basic email marketing services, which are included in their free plan. 

Its smart recommendations function, which gives you useful audience insights to maximise your marketing efforts, is what makes this an excellent email marketing tool.

Utilizing the Content Manager, where you can save your images and files for fast access, makes designing emails on the platform simple. 

Ecommerce retailers can use Mailchimp to get the tools they need to increase sales. Mailchimp’s all-in-one marketing platform is just what online retailers need to expand their business by utilising solutions that boost conversion thanks to our extensive features and our newest products.

Retargeting advertising from Mailchimp can help you remind website visitors about your products when they check their social media accounts. 

You may build and distribute advertisements that re-capture the interest of your potential clients and boost conversion rates among clients who have previously shown interest in your goods and brand.

By integrating your online store with Mailchimp, you’ll unify your e-commerce site and marketing data, enabling you to evaluate the financial effects of your marketing initiatives.

In order to best improve your marketing strategy moving ahead, Mailchimp offers the tools you need to monitor campaign performance as well as explore new options.

3.ActiveCampaign

ActiveCampaign was the most often named tool in our survey of email marketing software solutions for 2022, which is not unexpected given that it has more than 130,000 customers.

By concentrating on developing a world-class product that offers a variety of solutions for B2C, B2B, and e-commerce enterprises from all over the world, ActiveCampaign has established itself as a top marketing automation tool.

With machine learning and predictive tools, it is by far the most sophisticated email marketing platform on our list, allowing marketers to operate more effectively and provide higher ROI.

ActiveCampaign, which is frequently credited with developing visual marketing automation, is remarkably easy and simpler to use than some of the other products on our list.

Over 130,000 companies in 170 countries benefit from the category-defining customer experience automation (CXA) platform from ActiveCampaign by engaging with their consumers in meaningful ways. 

The platform offers hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for effective segmentation and personalisation across social, email, messaging, chat, and text to organisations of all sizes.

Businesses can automate really tailored experiences that seem authentic by breaking the silos that often exist between email marketing, marketing automation, CRM, and account management tools. 

The 300+ connections offered by ActiveCampaign, including those with BigCommerce, Square, Facebook, Eventbrite, Wordpress, and Salesforce, are used by more than 70% of its clients.

4.Sendinblue

Sendinblue provides a variety of nurturing features, such as their easy sign up form options, landing page builder, and an intuitive and responsive email editor, to help you easily convert leads into customers.

One of the top email platform options today, Sendinblue is a brilliant all-in-one digital marketing solution that also provides extensive reporting and a tonne of customizable templates.

With Sendinblue, you can easily develop an email marketing strategy, manage SMS and site chat messages, connect Facebook ad management, and keep track of everything with ease thanks to a built-in CRM.

Additionally, Sendinblue’s pre-built developer recipes will make it simple for you to send transactional or bulk emails, as well as a number of other useful choices for developers, if you’re interested in customised HTML emails.

A platform for marketing communications called Sendinblue includes tools for email marketing in addition to other features like building landing pages and managing client relationships. 

Sendinblue’s email design features make it simple to produce a beautiful email with their selection of over 70 design templates. 

Additionally, each of these templates is responsive, and you can examine the results before publishing to be sure your design will appear as you intend it to on any screen size.

After creating your email, you can use tools like A/B testing and segmented recipient lists to eliminate the guesswork and human labour involved in campaign optimization and audience targeting.

5.Benchmark Email

To create responsive emails that look beautiful on any device, Benchmark Email is a fantastic alternative for an email marketing solution. 

You can even alter the image on the platform if you need to include it to your email as an attachment. To effectively convey your message, you can add effects, stickers, and text using the email editor.

You can select from a huge selection of pre-designed templates according on the type, industry, and occasion. For those who are more knowledgeable about HTML, you can create emails from scratch using the code editor. 

The dual view feature makes it easier to create emails by allowing you to see your email design while you update it.

Even though Benchmark is less well-known than the other tools on our list, it’s still a compelling choice, especially if you want to send polished and expert emails without having to be (or pay) an email designer.

Everything on their platform, including their unique templates, is exquisitely made to provide a wonderful user experience. Even if to some people that can appear insignificant, it makes a huge impact in terms of comprehending your facts and impressing contacts.

Bottom line

The majority of these free email marketing tools have powerful capabilities that are included even if you don’t upgrade to a paid plan. 

It should be possible for small firms and marketers to maximise these opportunities while saving time and money.

Many of the premium plans are reasonable and flexible enough to fit your budget, even if you need to upgrade to meet your business’s needs.

Check out our email marketing guide for more tips on how to make the most of your resources if you’re just beginning your efforts on this channel.