Top 7 important steps of App Store Optimization
In today’s world, there are billions of smartphone users, and that number regularly increases year after year, generating a massive market for the creation and purchasing of apps.
Over four million apps rank on the Apple App Store and Google Play Stores today, which means you will need to get strategic about marketing your app if you want to create mobile downloads and engagement.
App Store Optimization, or ASO, is a way of securing your app meets app store ranking criteria and extends to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?
To help you boost your app marketing strategy, in this article, we have mentioned some steps. By implementing these steps, you can rule on the Apple App Store and Google Play with your app.
Every step will improve your app store ranking by following the most essential ASO ranking factors. So without wasting time, let us start with the steps for your ASO ranking.
1) Recognize Your Customers and Your Competition
How well do you know your customers and your competition? A well-formed ASO strategy connects to understanding how your customers use your app, along with an in-depth view of your competitive landscape. To start, ask yourself the following:
- What language do my customers usually use?
- How would they explain my app?
- What are their top reasons for downloading and managing my app?
- What is my competing advantage?
- What keywords do my opponents target?
- How easily can I fight against these apps on the same keywords?
2) Select a Descriptive App Name
The most useful app names are unique and keyword-rich. Titles in the app store, including spaces, can be up to 255 characters. However, longer titles are trimmed on the search results page. Considering keyword visibility leads to downloads, try to locate keywords before the cut-off.
In the Apple App Store, titles are trimmed after 23 characters. In Google Play, titles are trimmed at the 30th character. Using URL friendly characters in your title is also necessary. Special characters or symbols, which aren’t permitted in URLs, will decrease your rankings.
3) Maximize Your Keywords
The Apple App Store and Google Play take very different approaches to ASO keywords.
The Apple App Store
There’s a 100-character keyword list in the App Store. Only these 100 characters and the keywords in the title are examined in your rankings.
Google Play
Working more like modern SEO, Google Play charges your keyword ranking from a 4,000-word customer-facing app description. Since this is what customers will read, it should be addressed for readability instead of the algorithm.
4) Compose an Irresistible Description
Your app information should speak to your user base, even when supporting keywords. This is your call to action for customers.
Your description’s first three lines are the most important, so use short and evocative language to grab potential users. You should:
- Describe what your app does
- List the app’s benefits
- Compel the reader to download the app
5) Pick a Standout Icon
Your visible icon is necessary to make a strong first impression with potential customers. The design should:
- Cut into the clutter
- Communicate what your app does instantly
- Develop unique from the rest
The Apple App Store and Google Play have various requirements for rendering app icons.
For iOS, your icon should be sized to 1024×1024 pixels. However, Apple iOS will resize your icon, making it as small as 66×66 pixels for travel icons. For Android, Google Play requires that the icon be 512×512 pixels.
Create your app icon only so that it looks good small.
6) Add Screenshots and Videos
Comparable to icons, screenshots and videos don’t influence search rankings – but they do drive downloads.
According to app measurement service StoreMaven, 60% of browsers won’t scroll past your First Response. The First Response is the initial viewing screen people see after clicking your app link.
Before starting to scroll, there’s room for the:
- App icon
- App title
- Two thumbnail screenshots or one partial large screenshot/video
7) Boost Traffic With Promotion
App store optimization is just one component of your overall app marketing strategy.
Much like SEO, app store page views and backlinks from outside sources modify your search and app store page rankings.
To drive in-store traffic, improve your app through an online web presence. This means:
- Marketing your app with social media
- Soliciting app reviews and press write-ups
- Using online advertising
The above mentioned are the essential steps of App store optimization; however, we would suggest you go with the App Store Optimization Service provider only for better results. It would be best if you always remembered to go for the best aso company to grow yourself in the market, and no one is best than Time4Servers. So do not think twice; pick your phone and call them now to book your appointment.
