Unlike the early days of Search Engine Optimization when it was narrow and limited to only certain aspects, SEO has now become a broad term. It involves a wide array of elements that not only increase the ranking of a website but also build its recognition, increase credibility, and give long-term benefits. It is now more important than ever for business promotion.
Over time, SEO has changed a lot and it is still getting altered every year with the introduction of new techniques and changes in search engine algorithms. However, SEO fundamentals never change. Possibly, there could be minor alterations as per the need and demand of the time, but the core remains the same. So, while it is important to focus on advanced SEO factors these days, you can’t ignore fundamentals because advanced SEO is nothing without them.
In this article, the SEO Yodha experts briefly described the SEO fundamentals. You must have a deep look at them.
Keyword Selection
Search Engine Robots read and understand a website through its content and keywords. Content includes texts, images, and videos that are the main stuff on any website while keywords are phrases that users type on the search bar to find their queries or whatever they are looking for.
You need to pick the right keywords that are relevant and have the potential to generate massive web traffic. If you fail to do so, the crawlers may fail to understand what your website is about and who is your target audience. As a result, they will not consider your website for ranking which can cause a significant fall in your website search engine ranking. But if you take professional assistance from an SEO company India, they can help pick the right keywords that have broad potential.
Content Creation
Search engines want to give users a better browsing experience by providing them with what they are looking for. Therefore, they prefer high-quality content for ranking. If your website doesn’t have relevant and useful content, you cannot expect to obtain a higher search engine ranking.
Quality content is also the fundamental requirement of SEO because, without it, Search Engine Optimization doesn’t have a stand.
Here is how you can produce high-quality content:
- Choose Relevant Topics
- Add Facts and Useful Information
- Make It User-Friendly (easy-to-read and understand)
- Make It Search Engine-Friendly
- It Should Be Presentable
- Optimize Titles, Sub-Headings, and Meta Texts
- Add Relevant Keywords With Sentence Flow
- Insert High-Resolution Images & Graphics
- Give References
Link Building
Primarily, there are two types of links you can create for your website, including internal links and external links. Internal links connect one page to another in the same domain. They drive traffic to less active pages and help both users and crawlers in website navigation as well. External links connect a website to another to attract qualified web traffic. These links are prominent search engine ranking factors. So, the more quality links your website has, the better search engine ranking you will get.
The Final Verdict
Though new SEO techniques have become crucial for website ranking these days, SEO fundamentals have their own importance. You cannot win a higher website ranking on the SERP until your SEO fundamentals are correct and rightly implemented on your website. If you have any doubt, you can have a free consultation session with SEO Yodha experts.