Apple and Google Deal That Controls the Internet World

The Ever-Evolving Digital World

Google Deal with Apple is to use Google as the default search engine on All the apple mobile devices and Google pays eight to twelve billion dollars per year. So Chinese smartphone companies are also emerging in the technology market with time.

We are living in a digital world where almost everyone owns a personal digital device, the smartphone. Different tech giants release a new and updated phone every now and then to facilitate the users with some incredible features.

Among the leading smartphone, companies are Google, Apple, and Samsung.

Users with the amount of convenience they have, fail to learn about the struggles companies go through to add specifications to their smart devices. Of course, an enhanced user experience will cost them a significant amount, but they must keep track of the back-end issues as well.

Behind the Scenes

Google and Apple, the most known tech companies, were earlier on friendly terms, so much so that Google’s founders Sergey Brin and Larry Page considered Apple’s CEO Steve Jobs as their mentor and guide.

Sometimes they were even spotted chit-chatting at places reflecting a good partnership. About a decade and a half ago, the two leaders of the tech world were partners, with Eric Schmidt, Google’s CEO at that time, being a member of Apple’s Board of Committee.

Google Maps

Google Maps, in 2005 was known to occupy a significant place on Apple’s iPhones which further reflected their friendly arrangement in the business environment. Moreover, in the same year.

A deal was signed between the two to set Google in browser safaris as the default browsing engine on Apple’s Mac computers.

Soon after, in 2007, Apple’s first smartphone, the iPhone, was launched which again allowed Google to install its search engine as default. From this point onwards, things started to get rough between the two giants.

Every company at some point in time competes with other companies in the industry in order to expand and generate huge profits. So did Google.

Things escalated quite rapidly when Google decided to expand its services and launched its own operating system in 2008.

Striking the iPhone Operating System directly, it announced the release of the Android Operating System and went from being a major partner to the biggest rival in the digital world.

The Events that Followed 

It was reported that Google’s then CEO, Eric Schmidt, had also resigned from Apple’s committee in the following year. Of course, they had to part ways considering their inevitable growth and innovative ideas.

It continued as they both threw challenges at each other in the form of new features in their operating systems. For instance, Android has a Play Store for the installation of mobile apps while iOS has an App Store for the purpose.

The guide and assistant operator Siri in iPhones compete with Google Assistant. Similarly, there are many similar features the two operating systems offer to provide an exceptional user experience. However, the choice remains with the consumers which one they most prefer.

However, these two dominant companies of the world, being interdependent, needed to sign an agreement because they needed much more than a competition to grow.

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Intensive Competition

Google has always been an intense competitor of the raved Facebook’s rapid-growing advertisement business. Recently, a deal between Google and Apple to preset Google’s flagship search engine on Apple devices’ Safari browser.

In other words, every time users search for something on the browser; they will automatically be fed results from Google alongside related advertisements. Within a short span of time, Google was able to spread its products on billions of devices with this deal.

It is not surprising that around half of all Google searches are made from Apple devices, due to the strong connection between the two service providers.

With the strong link between the two service providers, it is no surprise that about half of the Google searches are from devices made by Apple.

Both entities were greatly benefitting from the deal as, firstly mutual adjustments were made in the results from Safari, Spotlight, and Siri.

Though Tim Cook, CEO of Apple, was not very happy with Microsoft’s performance in its voice assistant service.

Secondly, Apple’s skyrocketing target of reaching an annual profit figure of $50 billion by the year 2020 made it possible for both to make huge revenues.

Apple’s permission to provide Google results to its users helped Google attain money that which accounted for 15% to 20% of Apple’s annual profits.

A Love-Hate Relationship 

Throughout the following decade, the public was hearing news of collaboration and cooperation that stated. Apple will be renting a site to Google, Google made huge profits, Apple is exhibiting its most captivating products, and so on.

Apple’s progress is going hand in hand with Google’s. Bruce Suel was Apple’s advisor from 2009 to 2017. He called this partnership “co-opetition” because there will be fierce competition one day and then the other day.

They will be cooperating with one another. The necessary support is always there, though they still compete.

Tim Cook once criticized the situation, saying that advertisement on browsers is what generates the highest Google’s profit.

It was not said in a friendly tone, considering he is an Apple member. This is exactly why Google feels the need to monitor its countless users.

Albeit the two great companies of the Silicon Valley compete wildly in terms of devices and services. The exactly know how to come on good terms for their interests.

Things Get rough 

In October 2020, Google witnessed a threatening crackdown from the US Government as reporters from the Law Essay Writing Services inform that the US Justice Department filed the most critical antitrust lawsuit against the tech giant.

This usually happens when a company aims to monopolize the market it is functioning in. That being said. There is not enough opportunity for other companies to compete with it.

Apple Deal

With the Apple deal, Google now dominates about 92% of the total web searches. Other tech companies have also complained against Google and asked for payment for times users have searched their companies. Considering the progression with this deal, Apple will not back out very easily.

Most claims made by the Justice Department have been straight up rejected by Google.

Simply stating that it is because users find convenience and authenticity in its services that makes it so popular among them.

According to Google, the Judiciary has created a wrong image of it. As of now, there is no news on whether the deal between Apple and Google will terminate or not. But if it is, both will experience a financial setback.

Some reports said that maybe Apple would acquire a new search engine company. But Apple itself has not yet commented on that. It is only the final verdict that will shape the future of the tech world.