Concepts for Essential Oil Manufacturers Regarding Packaging and Labeling

Even if you’re currently the best-selling essential oil in the world, keep an eye on the latest packaging trends. You’ve put in a lot of effort to establish your brand. Being recognized as a reputable essential oil firm by thousands of customers took years of research, significant financial investment, and many sleepless nights.

However, just because you’ve grasped the reins of success does not imply that you can begin to sway. Innovation and staying on top of the current fashion trends will keep you at the forefront of your field.

Essential oils are currently an $18 billion market, with projections indicating that it will rise to $33 billion by 2027. From ointments to lotions to food to cosmetics, oils are finding their way into a wide variety of items. To be honest, the oils themselves are merely one component of your overall business. Your packaging and labelling must be as loud as your items to be effective.

Packaging for Essential Oils is changing

Observe what’s occurring with packaging trends throughout a variety of businesses, not only in the essential oil industry. Here are a few of the most significant packaging trends to watch in the year 2020.

Personalized packaging: People want to feel as if the things they buy “get them,” just as if they were buying them from a friend. Consumption of products that are tied to a specific lifestyle or commemorate significant events increases significantly. For example, beer firms that put camo on cans during hunting season or vehicle companies that give paint jobs in customers’ favourite cooer’s increase significantly their sales. Consider how you might be able to use this marketing notion in your essential oil packaging.

Private/Store Brands: Brand loyalty may appear to be a quaint concept, but it is very much alive and well today, with millennials, in particular, showing a strong preference for private/store brands. Although there are more options for every product than ever before, consumers are seeking ways to reduce the number of options they have to choose from. Having a brand that customers are already familiar with and enjoy for a variety of products makes the process of purchasing less taxing. So, how do you go about making your essential oil brand a household brand?

Integrity and authenticity are important to consumers when it comes to purchasing things. Transparent labelling is not only great practice, but it has also become something that buyers have grown to demand. Is your essential oil labelling unambiguous and straightforward?

Packaging and labels that are recyclable and/or created from environmentally friendly materials are a significant selling point for younger consumers, according to research. Individuals want to know that their purchases are not having a harmful influence on the environment now more than before. When looking for environmentally responsible brands, shoppers look for reputable companies that are genuinely concerned about the future of the planet. Is the message conveyed by your packaging clear?

Vintage Styling: When a product has a “vintage” appearance or reflects a specific era, it exudes legitimacy and durability. Additionally, appealing to people’s nostalgic feelings helps to customize the product for people from specific generations. Although this is a trend, it is an interesting point.  In this endeavour, the packaging you use is quite important…

Colour and design that are well-thought-out and consistent with your brand may capture clients’ attention and keep them coming back. What can you do to ensure that your packaging and labels stand out from the competition and capture the attention of buyers while being faithful to your brand?

Putting Your Essential Oils in Bottles

Once you’ve packaged your essential oils, you’ll want to make sure they keep as fresh as possible for the longest period of time. Informing your consumers to store their oils in a cold, dark, and dry location fosters responsibility, but not all customers will appropriately store their oils. Taking the extra step to safeguard your product with the appropriate packaging will result in more return consumers for your business.

For pure essential oils, you’ll want to use glass or aluminium bottles with tight-fitting lids to keep them fresh.  Of course, glass is less expensive, but depending on your customer, an aluminium bottle may be a selling factor that is well worth the extra expense and effort.

If you decide to store your oils or infused goods in glass bottles, be sure the bottles are of high quality. Bottles manufactured in the United States or Europe comply with strict norms, whereas bottles manufactured in China do not. If possible, you should avoid using bottles that are prone to breaking or leaking dangerous compounds into the oil. Better bottles may be more expensive, but they will save you a lot of time and aggravation in the long run.

In the case of bottles, too, size matters. Essential oils are commonly sold in a small bottle.  Such as 12 ounces, 1 ounce, and 2 ounces that are designed for travel. However, as essential oils become more popular, individuals are increasingly asking for larger amounts to keep at home. Customers will receive a better value from 4-ounce, or 120-millilitre, bottles rather than needing to purchase many little bottles.

Be aware that pure essential oils will eat away at the rubber over time, so use caution while using them. European dripper style bottles are less prone to such damage and allow for the dispensing of single drips at a time, which is more convenient. Additionally, depending on the viscosity of the oil being used, multiple sized inserts can be utilized. You can even use fine mist spray bottles to make dispensing the product easier.

Putting Labels on Your Essential Oil Containers

Keeping up with the current label design trends is important, but you must also ensure that your labels are the correct size and that they remain affixed to your bottles. Excessively large labels that hang off a container are more susceptible to damage or tearing. Therefore, choose labels that are small enough to fit completely on the container while still being large enough to include all of the necessary details.

According to the Fair Packaging and Labeling Act (FPLA), your labels must carry the following information:

The Item’s Full Name

Table of Contents (if sold in the US, this must also include metric measurements)

Name and mailing address (either for the manufacturer or the distributor)

FDA (Food and Drug Administration) requirements will include the following

Ingredients are listed on the label (in descending order of amounts)

Given the size of your bottles, you may need to make creative use of available space or rely on external packaging. Such as pouches or boxes to adequately represent your brand with branded images. When it comes to the bottles themselves, wrap-around or shrink. Sleeve labels will provide the largest surface space for generating visually appealing graphic.  While also providing the added benefit of preventing ultraviolet rays. In the case of bottles that have caps, such as a Euro dropper style bottle. You also have the option of adding end dots to your bottles to further brand them.

The ability to label any size box and apply numerous labels at the same time. Whether it’s a little box for a single dropper bottle or an enormous box for hundreds of bottles. Means better efficiency and more product available for sale.

Take a look at some essential oil bottle labellers

It’s time to invest in the proper equipment to ensure that every bottle has well-applied and consistently straight labels. After you’ve decided on the bottle type, label size, and label design. Visit Fast Custom Boxes.