Traditionally, one opts to start working at a hospital post graduating with a dental degree. With experience, one can also open their own practice. Starting a brand new practice, today is a lot harder as the competition is stiff. One aspect that can provide an advantage here is influencer marketing. However, before delving any deeper, it is essential to clear up some basics about the term.
What is Influencer Marketing?
Influencer Marketing is, in simple terms, getting social media personalities to mention a company’s products and services. These individuals are typically people with a large following with much knowledge of social media. Their following is then used to sell product endorsements and services in exchange for a sum of money.
Today, Influencer Marketing has expanded to not just one social media. People with a large following in any industry and any network can be approached for promotions. With the basics of Influencer Marketing out of the way, let us understand the benefits of Influencer Marketing.
Benefits of Influencer Marketing
For a brand new Dental practice, traffic might be slow initially. Getting a few well-known names in the industry to put out the name of your new practice would help immensely. Soon, the sales are going up and there are more patients that can be handled. However, Influencer Marketing brings in more benefits such as below.
- Attract the right customers: Dedicated influencers, dental, in this case, will be able to bring in the right These are people who are looking to do dental procedures. Working with the right influencer will help in narrowing down the market.
- Quick conversions: Since influencer marketing is so targeted, conversions are The customers are people looking to get braces put in or a new dentist to remove their wisdom teeth.
- Inexpensive: Influencer Marketing is not as expensive as other forms of marketing. Depending on the influencer one is working with, one usually has to pay on a per post
- Improved brand awareness: Influencer Marketing essentially will bring the brand name to more and more This is especially helpful when a dental practice is just starting out. This in turn also gives a boost to the reach.
Dental Influencers
One of the newest types of influencers in the market is Dental Influencers. These are professionals with a dental degree. They are working in their own practices or in a hospital. Using social media, they educate their customers about dental procedures or direct customers to their favorite Dentists.
Some forms of social media where Dental Influencers work are video-sharing platforms like Youtube. Instagram and LinkedIn are two other popular sites for influencers. Another new form of media is podcasts, a longer form of content where individuals talk around a particular topic. In between said conversation, they talk about preferred products and services.
How to become a Dental Influencer
Becoming an influencer does not happen overnight. It takes years of hard work to build up a solid customer base. Dentists today, can opt to become Dental Influencers and bring in customers to their practice. It also makes for a good source of extra income. If what has been described become sounds exciting, then read on to how to start becoming a Dental Influencer.
- Identify the target market and customers: For any product and for marketing in general, the first step is to narrow down on the target For dental procedures
and products targeting ages 12 to 18 would not be appropriate. Aiming for an age group between 23 and above would work. Within this age bracket, one usually starts working, pays their own bills, and goes for dental procedures.
- Formulate goals: With the target audience in mind, set down goals. What does one wish to attain with dental influencing? How about more short-term goals as well? Having a clear end target to work towards would direction to all work to
- Create a content strategy: A content strategy is where the posts, pictures and videos for the upcoming period are decided against a calendar. What would the content be about and how to include the latest trends? Are there upcoming festivals and national holidays that can be included in the content? With a full-time dental practice, there is not much time to do other things, which is why a content calendar is
- Sign up for appropriate social media: As mentioned above, there are several types of social media. For posting pictures, there is Instagram while to post videos, there is LinkedIn is mainly for networking and podcasts have their own social media networks too. Considering the audience, the social media of choice will also change. Accordingly, sign up for the right social media. Be sure to include the business address and phone number of the dental practice so that interested customers find it easy to connect.
- Start posting and keep track: With the accounts created, start creating posts as per the content calendar. If the strategy has been created properly, all posts, pictures and videos are already pre-made and ready for Here, one can hire a Social Media Manager to handle the posting and talk with customers online. The manager can also keep track of changes to be made to the content strategy as and when needed.
India generates several dentists and other dental professionals every year. Besides working as a dentist or starting a practice, there is another option, Dental Influencer. Dental Influencers are social media celebrities or people with a following who create content on a specific industry. The influencer market is booming and is definitely a viable choice one can look after completing a degree from a BDS college in Bhopal.
Mansarovar Dental is one of the best dental colleges in Bhopal. It offers not only BDS and MDS degrees but also a massive infrastructure to practice the learned dental skills. The college has an affiliation with Madhya Pradesh Medical Science University. Moreover, it also has recognition from the Dental Council of India and the Ministry of Health and Family Welfare of the Central Government.