You have worked hard to build your Ecommerce business and have finally launched your online store. You even made your first few sales that you will never forget.
Now, how would you feel if some of your customers returned to your e-commerce site? Or if you received only a stable number of orders every month?
Just starting your e-commerce business, crossing your fingers and hoping for the best is not enough. Marketing is an important part of attracting more leads and expanding your business.
Of course, make together an ecommerce marketing strategy can be tricky, especially if you’re new to the ecommerce business.
But we’re here to share the latest marketing techniques and tips you can use to grow your customer base.
1. Take Related Ecommerce Sales Seriously
Have you ever bought a set of cosmetics and not just the right shower gel because the offer was too tempting to refuse? Indeed, you get “free” moisturizer and eye mask.
Whether you’re placing a huge order at a fast food outlet, or deciding to opt for a full package instead of just one product you wants from a list, the goal of the accompanying sales is to try to sell more to the customer in one order.
In your online store, you can offer related options at the checkout stage. An electronics store may offer the opportunity to upgrade the selected product to a better and cheaper one, or, for example, add a warranty.
The client gets a small discount as a reward for spending more money, and you get additional income – that’s e-commerce marketing.
Another way to increase e-commerce sales is to offer your customers “free shipping over 1000rs”. Offer your customers the convenience of free shipping and you can receive larger orders.
2. Provide an unforgettable Ecommerce mobile experience
More than half of Internet users use mobile devices. Google search results are ranked based on how user-friendly your mobile site or online store is.
What can you say here?
Optimizing your e-commerce store (Ecommerce SEO) for mobile should be a top priority for all e-commerce companies.
If a visitor has to zoom in or out, work with tiny text or huge images, they will leave your site and are unlikely to place an order. It’s just an unpleasant shopping experience.
Don’t miss out on selling opportunities, but instead optimize your e-commerce store (Ecommerce SEO). Better yet, run your online store on a platform that will automatically do it for you.
3. Set up a Ecommerce loyalty program
Another achievable marketing challenge is building a customer loyalty program and rewarding those who regularly shop at your online store.
You can charge a small membership fee and run exclusive loyalty campaigns and offers targeted at loyal customers.
Or, for example, you can register everyone who has ever made a purchase and give them a gift card for each set number of purchases.
These are just a few examples of how e-commerce marketing can grow with loyalty programs.
Think about the best types of loyalty cards and programs you’ve seen and apply that. You can also promote your loyalty program through many marketing channels to attract the maximum number of customers who are drawn to great deals.
4. Grow organic traffic with blog
You can blog about almost anything.
Blogging while promoting your e-commerce store is a reliable way to share your thoughts. After all, you understand, right?
For example, if you run a Marketing agency in Delhi, you can blog about everything from the latest services plan to the best services.
You may even be able to interview other experts in the field. Or focus on providing detailed reviews or guides on how to use a particular product.
Blogging is one of the marketing tactics that e-commerce uses. Unfortunately, it is often overlooked as it takes a lot of work, not only in terms of content planning, but also in terms of SEO.
When it comes to search engines, you have to think about search goals and keywords. The better you think about both of these things, the higher your blog will rank in Google.
Review your content and make sure you are using the right keywords in the right places. Don’t forget alt text for all your product photos.
And don’t forget to make sure your text is readable: it isn’t too repetitive, doesn’t use complex phrases, and it’s clear.
Learning to write for both humans and machines can make a real difference to your overall sales and boost your ecommerce marketing success.
5. Grow your mailing list
Perhaps one of the oldest tools in the digital marketer’s tool, email marketing remains a stable and effective marketing mechanism for many businesses.
If you want to run your email campaigns effectively, you need enough people to hear about you.
However, you must be careful when collecting email addresses: the more open a visitor agrees to receive a message from you, the higher your metrics and click-through rates will be.
Promote your newsletter in an e-commerce store and get creative when finding new subscribers.
Did you know that almost all sites have a mailing list box at the very bottom of the page and even sometimes in the footer?
Don’t be like everyone else. Instead, experiment with pop-ups and more creative placement. Adding a subscription field to your blog post can help you get some quality email addresses for your newsletter.
Most people want to learn about your products by reading the content they are interested in, not when they are trying to figure out what your shipping policy is.
To close a deal, offer them something they can’t resist. It can be an e-book or template (such as a manual, case study, or checklist), even a downloadable print file. It can also be 15% off your next order or free shipping. Like if you have a marketing agency in Delhi and a customer buy a service from you then give 15% off on its next service.
Think about how you can show your customers that your online store will help them solve their problems and add value to their daily life.
The ultimate goal of e-commerce marketing is to increase your sales. But you should always implement your campaigns with your customers in mind.
Also Read: 7 Things to Consider Before Outsourcing the Content Development