Functioning Of An SEO Marketing Company

Search Engine Optimization (SEO) involves managing and including traffic from free, organic, editorial, and natural search results from the search engines. The purpose of running an SEO marketing campaign is the improvement of an individual’s website ranking in the Search Engine Result Pages (SERPs). This becomes possible with the assistance of the top SEO company from India, Digi Markets.

The functioning of Digi Markets’ SEO campaign involves:

• Identification of relevant keywords with good search traffic potential.
• Creation and optimization of good-quality and useful content for the search engine results.
• Inclusion of relevant links from high-quality sites.
• Tracking of results.

What Are Organic And Paid Search Results?

Individuals need to know the difference between organic/natural and paid search to understand SEO campaigns better. The difference between these two can be classified under the following heads:

Position

The primary difference between paid and organic search results lies in the position of search results. The paid search results usually appear at the top of the Search Engine Result Pages, whereas the organic results appear beneath them.

Time

The success of an SEO campaign is depicted in the form of time requirements for the uplifting of website ranking. With paid search results, an individual’s website gets its ranking in a short period. Whereas, with the organic results, the time taken is comparatively high sometimes- it needs weeks, months, or even years.

Payment

Now, the other parameter defining the difference between the organic and paid search is costing or payment for operation. With the paid search model, individuals have to pay regularly to get online traffic. Their pay-per-click (PPC) is based on the cost-per-click (CPC) model.

The paid search results assist individuals in getting online traffic easily for their websites. However, with an organic search, individuals get their desired traffic at the cost of their valuable resources and time.

Return On Investment 

With paid search results, individuals succeed greatly in their marketing campaigns. They can track their success with the help of Google Analytics, which works on the basis of available keyword data.

In contrast to paid search results, the returns on investment on organic search results are hard to measure because of the slow progression in the ranking of websites and pages.

Traffic Share

When we discuss traffic sharing, it is found that around 20-30 per cent of searchers click on paid results, and 70-80 per cent of users’ click depends on the SEO results. This indicates that the number of users clicking the organic results are high.

These are a few differences between organic and paid search results. Now, we will discuss the three pillars of the SEO campaigns on which the leading SEO Company in India functions.

Three Pillars Of SEO

Before running an SEO campaign with the assistance of Digi Markets, the individuals must know how their brand, website, or company become popular through Digi Markets’ SEO marketing campaign. The success of any campaign depends on the following three components:

1. Technical Optimization: It is a process in which the technical overhauling of the website is carried out. The overhauling involves the modification of websites to suit the SEO works. Overhauling is performed behind the scene by Digi Markets’ experts.

2. On-Page Optimization: It ensures the relevancy of content present in a website. This process involves targeting the right keywords within the content available on the website. It works on a content management system.

3. Off-Page Optimization: This process involves the enhancement of the website’s search engine ranking outside the website. To perform off-page optimization, Digi Markets works on backlinks. These backlinks build the reputation of websites.

Working Of Search Engines

People use search engines for the resolution of their queries. The search engine algorithms are the computer programme that works on clues. These clues assist in providing the exact search results to the searchers.

The functioning depends primarily on algorithms that categorize and rank the web pages as per the relevancy of keywords. The working is carried out in the following three steps:

Crawling: 

In this process, the search engines send out web crawlers/bots to find new pages. These crawlers regularly record the information of the content present on the websites. The crawled web pages assist the search engines to rank the websites on their search results. The functioning of these is based on the already discovered links. The interlinking helps to link the content available over multiple pages with a centralized home page.

Due to the vitality of crawling, Digi Markets, an SEO Marketing Company India creates high-quality content based on the keywords that users usually seek.

Indexing: 

It is a process in which search engines decides to utilize the crawled content. The worthy content of a search engine adds with the search engine index. The final index is utilized to rank the websites and web pages.

Web pages that host valuable content are available often in the index lists. The search engines index lists exclude the following:

• Duplicate content.
• Low-value and spam content.
• Non-crawled content.
• Pages and domains which lag the inbound links.

Ranking:

The ranking of websites and web pages takes place after the crawling and indexing of subjects (websites/web pages).

Search engines use around 200 search ranking signals to sort and rank the content. These subjects are ranked in accordance with the three pillars of SEO. Some examples of signals include:

• Presence of the keywords in the title.
• Loading speed of the web page.
• The reputation of the website.

These are some parameters on which the search engines work. Nowadays, businesses to succeed in their marketing campaigns require the assistance of Digi Markets, the best SEO Marketing Company India. To know more about SEO, visit Digi Markets’ official website.

Digi-markets

We are Digi Markets. We are the Best Digital Marketing Company in Noida. Offer SEO, SMO, SMM, PPC, Content Marketing and Social Media Paid Marketing services to small, medium and large scale businesses across the globe. Our currently running projects are managed by industry experts with significant relevant work experience, and will-power to make a difference in the world of digital marketing.

Digi Markets is a fun place to work for talented and hardworking career enthusiasts. It is a place where freshers have grown to become team leaders and interns have decided to continue working after their internship is over.