Fundamental Guide To App Store Optimization Best Practices

For standing out in a crowded field full of competitors by ranking high with your mobile apps, individual developers require the support of Digi Markets’ App Store Optimization services. These services are helpful for providing the best assistance to a developer’s app to stand good in the competition.

There are more than 2.7 million Android apps available in the Google Play Store and around 2.3 million apps in Apple’s iOS store, used by approximately 3.5 billion smartphone users worldwide. This figure is regularly growing.

These are considered to be enormous and staggering numbers, especially for the developer’s community, who are regularly engaged to get their apps noticed.

App Store Optimization

Like the Internet marketers who use Search Engine Optimization (SEO) to get their web pages to rank high in the Google search results, app developers take the assistance of Mobile App Optimization techniques to get their apps in the top ranking of the App Store search results. It can also be termed as the effective App Store SEO.

The algorithms that help apps rank high in Apple’s App Store and Google’s App Store do not remain constant because they change regularly. However, individuals are unaware of certain facts that affect their apps’ ranking over the App Store.

By employing some App Store Optimization best practices, individuals can enhance their apps ranking over the App Stores. These practices would enhance individual’s app visibility to users, which would enhance the number of downloads.

Here we are going to discuss ten important steps that will assist individuals in improving their app’s ranking over the app store. These steps include the following:

By using a descriptive title

This part is crucial to be followed to enhance apps’ performance over the App Stores. It includes the name of individuals’ app. A good name helps prospective searchers to easily identify apps’ functioning that helps in improving the apps’ ranking. 

It is also suggested to include keywords with the title of the app that enhances the chances to rank higher by around 10% than the title with non-inclusion of keywords.

For Apple’s iOS store

Apple iOS store provides individual developers with a character limit of 255 for their titles. In this title, it is good to include keywords relevant to your app’s features and functioning by keeping in mind the user’s search demands.

For Google’s Play Store

Google provides a character limit of 30 to add up with the app’s title. So, utilizing proper resources, it is good to insert keywords in the form of the title of your app.

By using Keywords wisely

Keywords play a significant role in the success of any app over the App Stores. Proper insertion of Keywords requires a lot of research work because if the Keywords are not relevant to the apps’ functioning, then it would downgrade the rating and ranking of the app steeply. 

Digi Markets ASO teams are considered the best because of their expertise in the field of Keywords research. Better the research work of Keywords, the better will be the results in terms of high ranking.

Proper description of the app

For the apps of both the App Stores, viz. Play Store and iOS Store. The description of the app is similar to the landing page of the websites.

If individuals have brought their potential buyers this far, then the chances are much higher for the deal to get finalized. Thus, individual app’s descriptions and pages with the App Store should be treated as an essential part of their Mobile App Optimization strategy.

It is good to include the description in the question-answer format. Questions can be framed like these:

• What is the use of this app?
• What kind of problems does this app actually deal with?
• How will this app make its user life simpler?
• Why does an individual install this app?

By inserting high-quality screenshots

Users spend only a fraction of seconds deciding whether they are going to install an app or not. The appearance of your app over the App Store page is one of the major factors that influence an individual’s decision. The inclusion of high-quality screenshots has a greater impact on this ASO strategy.

One thing that should be kept in mind is that the screenshots must describe your app’s key benefits and include the effect of these in making its user’s life simpler.

By using an app preview video clip

As per a study, around 85% of the Indian internet audience watch videos online, and over 50% of video content is consumed on mobile. 

So individuals can harness the power of video content for their App Store page by providing their prospective users with a better insight about individual’s designed app.

Apple’s iOS App Store allows a time frame of 30 seconds for the video clips at which developers need to showcase the complete features and benefits of the app.

By selecting the right category

Placement of app in the appropriate category on both the App Stores is not only helpful for users who are searching for their desired apps by category, but this strategy is also helpful for individuals to rank well over the App Store.

Placing your app in a category that is not relevant to the app by any means has very negative consequences for the success.

Icon design

This part of designing an icon of any app is the major part of App Store Optimization. The design of the icon is the crucial factor that decides the success of any app. Before proceeding to any description or content available about the app, smartphone users look for the icon of the app. The icon has a greater impact that defines the category and functioning of an app in a fraction of seconds.

So, it is good to have an icon of the app that looks much attractive and suits best with the functioning of the app. 

Encouragement of positive reviews

The reviews of your existing app users have a greater impact on attracting prospects. Generally, online searchers go and seek existing users’ reviews and ratings of an app before proceeding to install. So, maintenance of user reviews is a very important part of the Mobile App Optimization strategy for an app.

Using various App Store analytic

Similar to the Google analytic for web page marketing, there are scores of powerful app store analytic tools.  Those tools are designed for assisting individuals’ mobile app marketing strategies. Through these tools, individuals can easily figure out the position of their apps compared to their competitors. They can also boost their App Store ranking, according to analytic reports. Some important tools include:

• AppAnnie.
• App Statics.
• Sensor Tower.
• App Figures.
• App Rank Corner.
• Appnique.

These are only a handful of names of tools incorporated by Digi Markets for running its client’s App Search Optimization campaigns; in addition to these, there are also so many other tools available.

Regular Re-evaluation

Your app ranking would surge by employing one technique because there is a fundamental in which all the optimization-related works function; this is considered “one-size-do-not-fit-for-all”.

Yes, it is true because a strategy that would work for one app may not work for another. So, regular re-evaluation of app performance is necessary for App Search Optimization. Digi Markets take this consideration on a regular basis and shift its techniques regularly.

These are considered some of the App Store Optimization best practices that help individual apps succeed in App Stores.