For an avid gym user today, the time of manual sign-in sheets and an army of management staff handling numerous little tasks seem like a bygone era. However, it was the norm till the 1980s until a health club executive coined the first gym management system. What stemmed from an idea of making payment processing seamless turned into a client-centered club management software giving members round-the-clock access to the club services. Henceforth, the revolutionary gym management software’s entered the fitness arena and changed our reality for what we know today as everything available at our fingertips.
What is a Club Management Software?
Technological advancements brought on many innovations in the form of automation and rapid developments in digital systems. One of these transformative systems is the health club management software’s. Designed as a self-functioning application management system for all kinds of health, fitness, and wellness clubs, a club management software, also known as a gym management system, is a revolutionary transition from manual data registry to completely automated, online, and client-oriented.
While gym management software is highly beneficial for club members, the competitive advantage of designing a unique software for your health club is colossal. A business’s administrative staff is often overpowered with a number of vital but tedious tasks to deal with on a daily basis. With dedicated software for your business, the time-consuming tasks like data entry, managing payments, updating subscriptions, and maintaining records for analysis become totally automated. Health Club Management Software is an advanced and necessary tool in today’s fast-paced world. Every business requires to evolve and transition to digital platforms to meet their target audience where they are, but more so, health and fitness have to be widely accessible, and virtual platforms make it happen!
Who Needs it and why?
If you’re a business with a health and wellness niche, club management software is what you need. It is a concept that makes everyday administrative tasks less taxing for your team and makes access to your services and their subscriptions effortless for your clients. Since its inception, gym management softwares have augmented client satisfaction, reduced taxing hours spent on maintaining records and generating reports, and added high-efficiency to the overall business model. Hence, this sophisticatedly designed software for your health club can not only streamline administrative assignments but also increase team productivity and boost revenue.
The essence of these systems is understanding the modern gym user and providing them with personalized solutions. So, raise the question: Who are my gym members? When searching for a fitness center, dance studio, or personal trainer, what do my clients look for? What can we do to assist them? The common denominator in all these questions remains your client and their needs.
Now, let’s look at some facts. Recent surveys reported that an avid gym-goer with an active membership uses the services twice a week on average. Also, a majority of these members have a smartphone with access to a fitness device or app. Meaning, your current, and potential clients live a busy lifestyle which sometimes hinders their fitness goals; however, they have a vessel where they seek solutions from where they are. Here, your software enters in the form of a website or a mobile app, opening a wide avenue of opportunities for your customers to access your services from anywhere. Welcome to the realm of virtual fitness!
What Benefits Will it Bring?
One thing that the Covid-19 pandemic has highlighted is the abundance of possibilities on the digital front. Hence, as the world quickly adapted to the quick transition from brick and mortar workplaces and institutions, fitness centers jumped in with no delay. Likewise, the rise of virtual fitness workouts is apparent as the world is adjusting to a new normal, and fitness enthusiasts throng apps and online coaching are high in demand.
A comprehensive health club management software offers premium features to its clients on a common platform, allowing complete transparency between the staff and members. Through a user-friendly system, the staff can manage the day-to-day operations seamlessly, eliminating the need to hire and manage staff only for bookkeeping and reporting purposes. Instead, you can devote your resources and invest in strategic marketing through acute observation of your potential client’s behavior on your website and the internet in general. Some noteworthy benefits include:
Effortless Membership Management
With an automated system in place tracking and analyzing visitor traffic on your website, interaction with potential becomes direct and personalized. You can set up email or text notifications to be sent out for each sign-up, offering one-to-one assistance in choosing the right membership, offering demo classes, or even upselling merchandise to the active members. Conventional methods required exhaustive cold-calling, investing a lot of capital with no way of tracking the ROI. However, with ShapeNet’s advanced software’s, analyzing customer behavior is quick, efficient, and effortless. Hence, you can offer personalized services to each member, resulting in higher customer satisfaction and client retention.
Easy to Implement Virtual Fitness Strategy
In addition to the easy access of a brick-and-mortar fitness center through automatic check-in, one-click session booking, and recurrent membership renewal, gym management software allows your business to global by stepping onto the virtual training platform. With virtual fitness workouts becoming the norm for the WFH folks, offering virtual training sessions can open avenues for people from all parts of the world to sign up and become a member. This highly successful virtual fitness strategy has yielded promising results for many new enterprises that took to the digital platform to launch. Moreover, you can also hire certified trainers who have created a name for themselves in the fitness industry and collaborate with them as a promotional stint for your social media. Interestingly, many people are choosing virtual training over physical fitness clubs today due to the user-friendly apps and the popularity of anytime-fitness among modern-day fitness enthusiasts.
Evidently, the benefits that a professionally crafted health club management software can bring for a health and fitness business are apparent for both the staff and your esteemed clients. Hence, jump onto the lucrative bandwagon of digital club management and virtual fitness and enjoy higher efficiency, improved productivity, and streamlined operations that boost revenue. Contact ShapeNet Software’s team for a quick demo today!