In this day and age, one of the fastest growing social media apps is Instagram. Many celebrities, influencers, businesses and news based pages tend to have an instagram brand representation of their own. Not only that, but also common people have the access to showcase their own talent or even presence in their own ways. The platform in itself is huge and full of content, each more attractive than the other. If you are planning to turn your instagram account into any form of social sensation then you need to gather an audience.

Gathering an audience can be quite the task especially since there’s a lot of instagrammers on the platform. The higher the competition the more effort you need to put for your content to be noticed.

Becoming a successful Instagrammer

Becoming a successful instagrammer is all about having a good and loyal audience. However, what makes you eligible enough to have such an audience? In order to understand how to be a successful Instagrammer you need to ponder upon the following tips.

1. What will your instagram account focus upon? You need to be very clear about your instagram. Clogging your instagram with too many themes can actually confuse your audience. You need to be specific for example; don’t use a personal account as a brand account. It is better that you go with two different accounts in order to keep your stuff organized.
2. Properly optimize your instagram. Make sure to keep an eye catching bio and profile picture. If you are going for a brand account, then your bio should accurately represent your brand. Moreover you username should be catchy and easy to remember. If possible, maintain the same username across all apps for consistency
3. It is important to build customer relationships especially if you are managing a brand account. Even with other sorts of accounts, maintaining a good relationship with your followers is key to keeping them occupied with you. For this purpose you need to understand what your audience wants from you by following you.
4. Using hashtags is one way for your content to get attention but it can also work against you. Proper hashtags ensure that your content reaches your desired audience. Therefore make sure that you use relevant hashtags rather than clogging your post with irrelevant famous hashtags.
5. Nobody likes being spammed. Even your loyal fans may unfollow you if their feed is always full of your content. Posting a limited amount of content at scheduled timings is more likely to help your consistency in their feeds without bothering your followers. You can also schedule your posts beforehand in case you may be busy later on.
6. Attractive content is crucial to gaining attention. People will follow what appeals to them. If you are managing a brand account, then your marketing strategy depends upon the content you choose to use for the customers. Keeping a consistent overall display and outlook of the account can also be quite eye-catching.
7. Another way to reach out is by liking and commenting on the content of other people with similar interests. This way you are more likely to get followers that are actually appreciative of your content and may even help you by sharing it.
8. Instagram is all about socialization, just posting content won’t work out on its own. You need to engage with other people. One of the best ways to gain a reach is with the help of other people. One such method is getting shoutouts or reshares of your content of the stories of other people. For this purpose you need to engage with people that may help you out.
9. Making your audience happy by thinking up various methods like giveaways or shoutouts and even organizing little activities can help you reach out to wider audiences.
10. Lastly, taking inspiration from others is also important for you to understand how things work. Take some of the most Successful Australian Instagrammers for example, each person has a unique way to reach out to their audience and understanding what it is and gaining experience from it is crucial to your own development.

Conclusion:

Building a social media audience may require a lot of patience and strategic skills. However it is not completely impossible. Though one thing you must avoid is going for fake followers, even though on the surface, it may seem like an easier task but in the longer run they contribute nothing. Fake followers are only numbers, they cannot like, comment or share your content. Moreover instagram algorithm updates are likely to weed out such accounts anyways. Therefore, there is no use of having them. Real followers are actually quite easily possible if you follow the right way and stick to it.