Why do you need a brand promotion strategy? Let’s look at this issue using a simple analogy. When going to the grocery store, people make a shopping list. This is their little strategy that takes into account the budget, preferences, store offer and goal (purchases for a week, a month or longer). Without such a list, most people scatter their attention to discount offers and completely forget about the main goal of their trip, spending money on unnecessary things. As a result, they go beyond their budget and don’t always get what they need.

It is the same with the promotion of a new brand. Without a well-defined strategy and the necessary tools, it is impossible to achieve success among buyers. For example, every employee in the company will see different ways of developing the brand, and everyone will take different actions to achieve different brand strategy consulting services goals.

To prevent such a development of events, a brand promotion strategy is created. It should give clear definitions to such questions:

• What is the main goal of the brand?
• Which steps need to be taken to achieve the main goal.
• What will the brand become in a month, a year and a decade?
• Who is the brand for and how can you increase customer / customer engagement?

With all these questions answered, everyone in the company will work towards the same goals.

Marketing research

For example, the first stage of building a brand promotion strategy involves the collection of various information. The following research needs to be done:

• situational analysis (consumer attitude to the brand, popularity and brand awareness, etc.);
• analysis of market trends;
• analysis of competitors;
• consumer portrait: identifying the brand strategy consulting services characteristics of the target audience (socio-demographic and psychological characteristics).

This stage of collecting information is the most difficult and time consuming.

Formation of goals and objectives of the brand promotion strategy
The result of marketing research is the formation of the main goals and objectives of brand promotion.

The most common tasks are:

• formation of a positive brand image;
• conquering a new audience;
• increasing brand awareness;
• trust of suppliers and partners;
• cohesion of the staff;
• increasing customer loyalty;
• sales growth and others.

In conclusion, when drawing up goals and objectives, it is necessary to give not only qualitative, but also quantitative characteristics. Tasks should be formed in brand strategy consulting services relation to goals. For example, the goal “Increase revenue by the end of 2016” sounds very vague. More correct would be the wording “Increase income by 256% by the end of the year.”

Possible tasks here are:

• increase sales of product A by 12% in March;
• raise prices for seasonal goods B in April by 10%;
• expand the range of summer products in May.

Development of a promotion method

After collecting the necessary information and setting goals, the stage of direct development of the brand promotion technology begins. This creative part involves clearly articulating the message for a specific target audience and a plan for communicating that message.

There are two modern methods of brand promotion:

• Pull – focused on end consumers and more funds are invested in advertising and the formation of a certain brand image.
• Push – “pushes” the product, influencing the middlemen and sales staff.

Choosing the tools needed to implement the strategy. Correct positioning of the product will make it stand out from competitors and consolidate its position.

Next, the communication strategy is connected. It is aimed at creating a positive consumer attitude towards the brand. Has three directions:

• marketing (informing buyers about the benefits of the product, increasing awareness, analyzing the requests of potential consumers);
• creative (the formation of audiovisual images, emotional attachment to the brand);
  media (the choice of mechanisms for placing advertising in the media).

Implementation and improvement

Firstly, well-constructed strategy does not always automatically mean the complete success of a brand. Much depends on its correct implementation.

For example, at each stage of the strategy implementation, it is necessary to constantly monitor the brand strategy consulting services results. And compare them with the planned values. If the actual results are far behind the planned ones, it is worth adjusting the strategy taking into account the new data.

In conclusion, it takes a lot of time and knowledge to build the right strategy for promoting your brand, which takes into account a set of factors.

Brand promotion strategies at exhibitions

Building a brand promotion strategy and rebranding strategy is widespread both in the domestic and international markets. In the conditions of the modern economy, each enterprise does its best to cooperate with society in order to remain in demand.

Traditionally, on the basis of the Expocentre exhibition complex, various industry expositions and business programs are held. The companies that take part have the opportunity not only to effectively present their products, but also to get the most out of the exhibition.

For young, little-known companies, this is a chance to show themselves and win their place in the domestic market. For firms that have already established themselves in business, this is an opportunity to confirm their status.

Expocentre conducts effective business programs aimed at solving business issues and finding priority ways for its development. But many leading specialists share their best practices and business plans that contribute to the effective improvement of the company and the construction of an effective strategy for promoting the brand to the domestic and global markets.

Brand promotion on social networks

Social networks are popular platforms for communication between people from all over the world. According to experts, 82% of Internet users have active accounts in one or more social networks. Businessmen realized that the online space is an effective tool for the promotion and promotion of goods and services.

Brand promotion on social media is an effective way to reach target audiences, and it has a low cost compared to large-scale TV advertising campaigns.

Brand promotion strategies at exhibitions

Building a brand promotion strategy is widespread both in the domestic and international markets. In the conditions of the modern economy, each enterprise does its best to cooperate with society in order to remain in demand.

Traditionally, on the basis of the Expocentre exhibition complex, various industry expositions and business programs are held. The companies that take part have the opportunity not only to effectively present their products, but also to get the most out of the exhibition.

For young, little-known companies, this is a chance to show themselves and win their place in the domestic market. For firms that have already established themselves in business, this is an opportunity to confirm their status.

Expocentre conducts effective business programs aimed at solving business issues and finding priority ways for its development. Many leading specialists share their best practices and business plans that contribute to the effective improvement of the company and the construction of an effective strategy for promoting the brand to the domestic and global markets.

Brand promotion on social networks

Social networks are popular platforms for communication between people from all over the world. According to experts, 82% of Internet users have active accounts in one or more social networks. But businessmen realized that the online space is an effective tool for the promotion and promotion of goods and services.

Brand promotion on social media is an effective way to reach target audiences, and it has a low cost compared to large-scale TV advertising campaigns.