How to Create an Engaging Landing Page?

Any marketing company in Dubai or anywhere else for that matter focuses strongly on landing pages. Why so? Because an engaging landing page is a foundation to a successful online marketing strategy. You may have a great product to offer but if you don’t have an interesting landing page to persuade visitors to convert into a customer, then all effort you put to develop a great product goes in vain. 

So, here are 4 important ways through which you can create a catchy engaging landing page:

A Great Headline

The 4-5 worded headline is often overlooked but the power of a well-worded headline is everything. It is what captures the interest and attention of your audience. An interesting headline urges the audience to go through the rest of your landing page. Here’s how your headline should be:

• Should grab the attention of the audience
• You Should give an overall but clear idea of what your product or service offers.
• We Should be short and crisp. 6-10 words are the preferred limit but make sure it does not exceed 20 words.

Engaging Subheading

The great headline coupled with a persuasive subheading packs a punch when it comes to getting the visitor’s interest piqued. Here are some guidelines to be kept in mind while creating your subheads:

• Position the subhead directly below the main headline
• Subheadline should be able to compel the visitor to look further into the product
• The subheadline can be a bit more detailed than the headline. It should give your visitor a better idea. You could mention their pain points and how your product can be the solution in one or two short sentences.

Clean Design

Try to maintain a minimalistic, clean, and organized web design for your landing page. The page shouldn’t be cluttered with unnecessary colors, designs, or information. Use colors smartly. Colors like red and green are often advised to be used for the button as they are catchy colors. Anyhow, see to it that the color of your button and the background are contrasting ones. Placement, size, and colors of the button and other aspects of the landing page should be dealt with carefully so that it is attractive and organized at the same time. It will help your visitors navigate easily without any confusion.

Add a Valuable Video

Video is one of the best ways to engage people. In fact, studies show that one-third of all online activities are related to videos. You can help your visitors understand your products better through videos and it can often lead to more conversions. The reason being that an informative video will make your visitors stay longer and therefore increases trust.

Many successful marketers have already adopted such a strategy. 

These are the 4 main points to keep in mind while creating a landing page. If you are part of a large enterprise in Dubai, you’ll definitely have the manpower to implement all of the above tips. However, if you are a smaller company with fewer employees, we would suggest you hire a branding agency in Dubai to get the work done. 

You don’t have to worry about finding a reliable agency. There are many branding companies in Dubai, like Merc Interactive that have a flawless work record in offering amazing marketing and branding services in Dubai at half the price of an in-house team.