How To Make A Video For YouTube Ads

With more than 2billion+ active users, YouTube is one of the most crucial platforms for building brand awareness. When was the last time you searched for a product on Google, and it did not appear on YouTube ads? I bet you cannot recall. That’s the power this platform holds.

A study by Google shows that attention paid to YouTube video ads was 1.8X higher than on other social media platforms. It is a compelling statistic, isn’t it? So, if you haven’t started making video ads on Youtube, this is the right time.

Like all other social media marketing strategies, YouTube ads come with their own set of pros and cons. Before starting, you should become well-versed with how different it is from other platforms and plan your next video marketing strategy accordingly.

The Different Types of YouTube Ads

YouTube ads can be the key to a successful video marketing campaign. Let’s take a look at the different ad formats of YouTube and how you can use them for marketing purposes.

• Skippable in-stream ads: These ads are rolled before, during, or after a video, and viewers are free to skip it after 5 seconds. You only have to pay when a viewer watches it for 30 seconds or more. Marketers use these ads for sales, leads, brand awareness, and product consideration.

• Non-skippable in-stream ads: As the name suggests, viewers cannot skip these ads while watching a video. These ads are highly effective for brand awareness and ultimately generate quality leads.

• In-feed video ads: If your campaign goal is product and brand consideration, this type of advertisement is the right pick for you. These ads appear with a thumbnail from your brand video along with some text. You can use it to promote video content in places of discovery like youtube search results, alongside related videos, or on the YouTube mobile homepage.

• Bumper ads: Bumper ads are super short. But if implemented correctly, it can be impactful. You can use these ads as teasers for upcoming sales or product launches, and it will work wonders.

• Masthead ads: Mastheads are expensive, but they guarantee positive ROI. With mastheads, you can get 15% of the effect with only 9% of your budget. Masthead ad autoplays without the sound for up to 30 seconds at the top of the YouTube Home feed. You can avail of masthead ads on a reservation basis through a Google sales representative.

How to Create Impactful Videos for YouTube Ads

There’s no denying the fact that YouTube attracts a lot of eyes. Marketers are constantly working to make the most out of YouTube ad campaigns to bring more leads. With an ad maker, you can also create stunning video ads for YouTube in a matter of minutes.

So, let’s see how to make high-quality videos for YouTube ads.

1. Set a goal: What do you expect out of your video campaigns? Is it brand awareness, getting more leads, or creating a loyalty program? Once you have a goal in mind, you can decide what kind of ads you want to run and what you want to convey through them.

1. Keep it short and sweet: People do not have lots of time in their hands. Do not beat around the bush while promoting your brand or product. Be loud and clear with your messaging such that your audience stays till the end.

1. Be consistently captivating: A visually stunning video can immediately catch the eye of the audience. Experiment with different colours, fonts, animations, and transitions. If you are working with an ad maker, you can use any good-looking template and create a gorgeous video with just a few clicks.

1. Solve a problem: Spare your viewers from product specifications. Instead, tell them how your product solves their problem and makes their lives better. Emphasise the value it brings, and it will help you with conversions.

Creating YouTube Ads

Upload your videos

Once your video is ready, upload it onto your brand’s YouTube channel. Simply log in to the YouTube account. Click on the camcorder icon. Then, click on “Upload Video”.

Now, you will be redirected to the upload window, where you can select the file from your device to upload it onto the platform.

Make sure to fill out the title, description, and tags here.

Create a campaign

Log in to your Google Ads account and select “New Campaign”. Next, you have to choose the campaign type. Here, you can choose any one of the five options:

• Search
• Display
• Shopping
• Video
• Universal App

Simply click on “Video” to proceed.

Next, you have to choose the goal that you want to achieve. The options offered here are:

• Leads
• Website traffic
• Product and brand consideration
• Brand awareness and reach

Choose the appropriate goal. You can also proceed with “create a campaign without a goal”.

Configure your campaign

Start by giving a name to your campaign. It will be helpful if you are running multiple campaigns simultaneously.

Next, set an ad budget, bid strategy, and duration of your campaign.

Then, select your networks, i.e., where you want your videos to appear. You also have to select the language and location for your video.

Now, you have to define where your ads can show. Here, you have to select an inventory type to show your ads on the content that is right for your brand.

Define your target audience

Give a name to the ad group and start by adding demographic information such as age, gender, parental status, income, etc. You can also narrow down your audience by selecting specific industries.

Next, select target keywords, topics, and ad placements to proceed.

Final touches

Select the ad format from the list.

Next, add any URLs, CTA, and headlines.

Then, click on “Save and Continue” and click on “Continue to Campaign”.

And congrats! You just launched your first YouTube Ad campaign.

Takeaway

The YouTube marketing world is different from other social media marketing. Once you build a strong understanding of what works and what does not, you can create a solid campaign that will bring you the money.

Now that we have talked about the types of ads and armed you with tips to create top-notch video ads, don’t be afraid to dive into this new arena. Experiment and work your way through and keep an eye on the analytics