Let’s be honest, how many customers can you handle at one go online? Indeed, it becomes challenging to take the orders, book the appointments, and also provide answers to the customers’ questions all at once. But, here is a solution for your business to handle everything, from booking to managing the customers’ inquiries.
AI-Powered WhatsApp Business API is the advanced way to communicate to your prospects at their comfort and convenience. It gives a benchmark authority to elevate the customer service experience, but it also offers several benefits.
In this read, you will know AI-Powered WhatsApp Business API will change the customer experience for online customers. And, also get the complete understanding to choose the right features, with a suitable WhatsApp Business Solution provider to make the maximum use of WhatsApp for your business.
Your Customers are already on WhatsApp. Where are you?
As a business, you may have a website to take the orders and initiate the transactions as per requirement. But, what do you do to connect to your customers? If you are relying on traditional ways to reach your target audience, think again! Now, the world is progressing to a world with lesser attention rates. So, naturally, your business is at a loss if your customers have a query with your products and services, and you cannot connect with them to make a move for their purchase.
This is a simple understanding to understand the importance of customer service in today’s online era. WhatsApp Business API helps you increase your customer’s satisfaction. Interestingly, 64% of users now prefer messaging over reading and responding to emails and calls. So, AI-powered WhatsApp Business API solutions make lives much easier and more conversational from the start.
So, before moving on to WhatsApp Business API’s benefits for your business, know what it exactly means in the digital platform.
What does WhatsApp Business API mean to your online business?
Usually, people in the race to cover up their losses in online businesses hop over to different social media solutions for better sales. But, here is one mistake which most of them forget- to understand the requirements of their business and who they are targeting.
So, it is essential to understand what exactly we mean by WhatsApp Business API. Because knowing the correct meaning of the term will enable you to distinguish between various features, you may get from different service providers.
WhatsApp Business API
It’s an application programming interface that will allow your business to answer the received WhatsApp messages from the customers. Now, you may have a similarity popped in your mind with WhatsApp Business App. But, here is where the difference comes in between WhatsApp Business App and WhatsApp Business API.
Difference between WhatsApp Business API and WhatsApp Business App
Put simply, if your business is small-scale, and your primary objective is to communicate on a 1-on-1 basis with the customers, then go for WhatsApp Business App. But, if you are an enterprise, or a large-scale business, which requires a complete business solution suite for seamless integrations with various data and social media channels, pick WhatsApp Business API.
With WhatsApp Business API, you enjoy a range of benefits. There are billions of messages sent every day to businesses, either with a request or for transactional inquiries. The customers have made it quite clear that social messaging platforms, including WhatsApp, Twitter, Facebook, Messenger, are their first choice to settle down or research their purchasing power.
Why is WhatsApp Business API popular among businesses now?
Indeed, most successful businesses now rely on WhatsApp Business API to enhance their customer service. It’s a digital world, and customers nowadays are primarily looking to connect directly to companies. Indeed, it not only builds trust but also gains an advantage over traditional shopping experiences. Customers feel they are appropriately heard and thus, get onto better decisions with messaging APIs.
Benefits of WhatsApp Business API
Security Ensured
The Business Profiles are always unique to each of the businesses/companies. Plus, it is only created after WhatsApp successfully verified your business accounts. Plus, there is two-factor authentication (2FA) and end-to-end encryption for the businesses and customers. So, in any way, your customers cannot come across fake accounts.
The plus point for you is that your businesses will not account for lousy publicity at any time. It will help you channelize your energy, time, and money for the betterment, without wasting time to counteract any fake accounts, as may have been in traditional ways to connect customers.
It’s a customer’s connection.
SMS, phone calls, and Emails are not so effective now! The traditional channels are no longer helpful when more people want to switch to messaging to solve their queries regarding products and services. The customers want quick and efficient solutions. While the wait time is now decreasing, switching to WhatsApp Business API is the best way to be faster.
The chatbots will help you with everything. From booking the appointments to initiating and handling the transactions, AI-Powered chatbots are the best for businesses trying to create an online presence.
It allows reaching a global audience.
Do your customers belong to different regions? If yes, don’t use other communication channels to converse with them or to take their feedback. AI-driven WhatsApp Business API helps automate the complete business services for various regions in just one go! WhatsApp is, indeed, FREE for all, thus, making it the first choice for everyone to switch for all usage, be it transferring money, texting, or even calling up for grievances.
Think about your unique communication strategies to stay longer in the market and create your brand with the best customer experience. WhatsApp Business API solutions, with AI-Powered chatbots solutions, are what will help you accomplish your marketing and communication goals!
AI is now put to work with AI-Powered Chatbots.
This world belongs to those who know to innovate! So if you want to scale up your business among the top companies globally, be unique in your approach. Following traditional businesses worldwide is favorable, but to get only the recognition as Google ranks it though!
Get the AI-powered chatbots to speak on your business’s behalf. Indeed, with the automation you employ to address your customers, you can handle tons of customer queries instantly, in no time! Here are the most remarkable instances to use innovation with the right WhatsApp Business API solutions with automated chatbots.
If you are a Burger Shop,
How about taking orders with just one click. No human intervention will be there, and the chatbots will list down the order, make the payment, and update your dashboard. It seems fantastic, right?
With the advanced WhatsApp Business API solutions, the chatbots will take the particulars of the order, including the customer’s additional instructions, with a preference for cutlery or other sauces/sausages for the item and forward the order directly to the dashboard. Thus, it will reduce the cost of customer support and enhance customers’ trust at the same time.
If you are a Search deals,
People find it easier to book flight tickets, rent cars for a vacation destination, or find hotels to stay in – all in a single platform. If you deal with such customers, switching to WhatsApp Business API will be amazingly fruitful. How?
Here you can integrate the chatbots directly with Twitter, Facebook, and other social media channels. Automatically, the bot can determine the location you are traveling to the hotel you want to stay in with the most straightforward approach. Plus, it makes the customers happy as they can chat and rely on their dear ones in one window and book, and rent hotels and cars in the other. AI-Powered chatbots make it all simple for you to integrate directly.
If you are a chef or restaurant chain,
WhatsApp Business APIs are interesting when paired with the right automated chatbots. That means, while running your restaurant, you can revert to the customers about the recipes and their history. It will develop a brand of yours in just a few months. You can also provide the cooking inspiration to connect with them on their levels.
A chatbot will effectively replicate a human-to-human conversation and thus, help your business grow its loyalty. Customers trust the company which replies to their grievances. Not only that, WhatsApp Business APIs will be able to handle volumes of customer feedback in just a few minutes, without you bearing the additional cost for support services.
The best part of using WhatsApp Business API is you will be able to broadcast messages.
Suppose you have a deal for some of your customers, maybe specific to a region. Without a WhatsApp API, you could have messaged them personally, or at best, copied the message and pasted them manually. But, on the other hand, it is quite simple to segregate the right customers in the specific region and broadcast the message with AI-powered chatbots.
Conclusion
Now, measuring the analytics and KPIs of your business is easier with AI-powered chatbots. In addition, WhatsApp Business API has given companies the power to converse with their customers without any delay and additional costs. Plus, chatbots can effectively manage your contracts and send automated transactional messages using WhatsApp APIs.
Still not ready to go with WhatsApp Business API for your business? Think again, and get on now!