Is my company name as a domain name a good idea?

A domain name that complies with the brand ideology, vision, and goals is the first yet the most critical decision in a business. It communicates the vital and critical messages with your target audience as well as the search engine bots. Mostly, the users make a hasty choice and prioritize using their company name as a domain name. However, a cheap pk domain with the company name does not always make the best choice for a business website. Importantly, the domain name must be more about the concept of a business. In this regard a systematic approach may serve you better. Hence, you may get to the best suitable domain name for your website along a step-by-step approach. Here, we shall be explaining the main reasons to be wary of choice and the strategy for the right choice of a domain in the following.

Word of mouth

It is the extant trend to decide on a fancy name for the brands. Furthermore, if you get your pk domain registration with a fancy name, it will be clearly against the Keep It Short and Simple rule. According to the ongoing practices in the digital marketing world, there are so many fancy brand names echoing around that are too difficult to remember. Indeed, that’s a drawback you would never wish to have with your seeding business. On the contrary, simple names seep through the word-of-mouth mode of marketing well.

Search engine optimization 

The search engines are like the bots that automatically evaluate the websites based on the algorithms. It is a well-known factor that the domain name creates a significant impact on the SERP ranking of a website. It indicates that generic names are better than using the fancy company name as a domain name. Consequently, using the trending keywords in the industry concerning your industry also makes an ideal choice for your domain. Furthermore, you may leverage the competitive advantage, including the main services in your domain name. Hence, the search engines would easily identify your website concerning the specific service.

Branding 

As mentioned above, it is quite difficult for small businesses and companies to mark a fancy name and create a significant loyal client base. Indeed, this phenomenon is due to the lack of context and money for advertising. In short, getting known with a fantasy name is quite a difficult task for self-employed and small-sized businesses because it is expensive and time-consuming.

Website resale

Keenly thinking about your domain helps you in the long run as well, even when you decide to sell your company or website. If you register pk domain with a generic domain name brings in much more than the fantasy name.

Company name as domain name 

If you get a cheap pk domain with your company name, it does not indicate a completely wrong choice. However, rushing for such a choice is also not a good idea. Before you go for this, you must consider the following

• What are the main marketing tools for my website?
• Do search engines or direct links drive any traffic to my website?
• Has my company name won over the audience’s heart already?
• Do I need my customers to remember my domain?

Once you have got answers to the questions above, you can decide to have your company name as the domain name in case your company falls fulfills the following;

• The company name is already famous among the target audience
• The company name complies well with the business type, product, and service.
• It is not that long
• Suitable generic names are not available

You should consider having the generic name as your domain name if

The company has already established a strong client base.

The name is not too long to be the domain name, and it describes the type of the business and its services & products.

In short, it is nothing but risky and inappropriate to register pk domain with the company name. However, suppose you are convinced that a company name as a domain name is not a nice idea. In that case, you may consider it impossible to get a proper generic name. in this case, you can go for a mix such as a domain name that includes both the company name and generic name.

Mixing the company name with a generic name 

If the company name is long and the generic name is unavailable, you may get to the best suitable pk domain registration with the following strategy.

Know your business 

You must be very clear about your business philosophy and the products. Furthermore, conduct a detailed market search and refine the typical search terms used by the customers in your respective market.

Research 

With a reliable keyword planner, you must search the related generic terms and their frequency of search on Google. Screen these generic names.

Get an idea of the competition.

Once you have listed down the most common generic terms, the next step is to check each term in detail for competition on the search engine. Then, finally, note down the respective competition for the generic terms.

KEI factor

Lastly, one of the vital steps in this regard is to calculate the KEI factor for the terms. KEI factor is the ratio between the search volume of the terms and the competition. Any generic term with high search volume yet low competition will have a high KEI factor.

You can choose from the generic terms with high KEI factors following all the steps mentioned above. You will have to check the availability of the cheap pk domain on the free domain name checker by any reliable domain name registrar such as Navicosoft. If you get your desired generic name is available as a domain, you won’t have to go for registering the company name as a domain name. Indeed, you should not.

Domain name combo

On the contrary, if none of the keywords of interest are available as the domain, you can try including the company name in your website domain—for example, term+ company name or company name + term. Following this, you will have to check the combo for availability so that you may not have to get your company name as a domain name. Mostly, either of the two options is always available to purchase.