Looking For A Career In E-Commerce? Know The Opportunities

In recent times, e-commerce was the latest word that everyone was talking about. There were several e-commerce companies cropping up selling different products and services. These companies have not slowed down the pandemic as well. To fill out these companies with the best people, universities have been providing dedicated educational degrees.

Universities like Kalinga University have BBA and MBA in E-Commerce course specializations. Post earning this degree, students will be able to work in many departments and job profiles some of which have been elaborated below.

Career Options in E-Commerce

1. Marketing Specialist: For E-Commerce companies, Marketing departments keep the wheels running. For entry-level job positions, one can work as a Marketing Specialist. They will work from strategizing to collecting customer

information and designing the campaign. The Marketing Specialist should also have strong research skills and communication skills to accompany. This role requires to be on top of the competitors and keep track of the latest market trend. With experience in the field, Marketing Specialists can go on to work as managers and manage the entire marketing department. This role earns around INR 2.68 to INR 20 LPA.

2. Project Manager: Project Managers generally work on projects from conception to delivery towards an end goal. This role works in the same way in the

e-commerce industry. Here, Project Managers will work on marketing or sales projects. They will analyse and research the market, create strategies and create an action plan to undertake. E-commerce project managers also work in business development, where they will work at expanding the company’s work. In e-commerce, Project Managers earn between INR 5.44 to INR 30 LPA.

3. E-Commerce Manager: E-commerce managers are individuals whose work responsibilities cross over with that of the marketing, business development and also sales departments. E-commerce managers would be responsible of all online aspects of the website; making sure that the customer derives full value.

From brand management to web development, the e-commerce manager will manage several duties. E-commerce managers must have strong leadership skills to succeed. From entry-level to experienced, e-commerce managers earn INR 1.63 to INR 20 LPA.

4. Social Media Manager: All e-commerce businesses invest heavily in social media as it is from where new customers come in To manage said social media, Social Media Managers are hired. This is a relatively new but

well-paid-out role. They will manage the company’s social media presence on different platforms like Twitter, Instagram, Facebook, LinkedIn, etc. On an average day, they would be updating the content calendar, creating posts and uploading them, tracking statistics, and also replying to customer queries. Social media campaigns are also managed by these professionals. Copywriting skills would be a bonus for this job profile. Social Media Managers make INR 1.47 to INR 7.70 LPA.

5. SEO Specialist: A SEO Specialist is an individual who is a professional in SEO. They will come up with strategies to take up to increase the number of visitors to the business website. The goal is to make sure the website ranks high in search They can do so in order to drive in more customers, more sales, and ultimately more sales. The SEO specialist will do so by using keywords, creating links, and also analyzing customer websites. Their work is mainly done on the

website blog and website content. Indian SEO Specialists earn between INR

2.23 to INR 6.02 LPA.

6. Sales Executive: Sales Executives are professionals who help sell a business’s products and services. They will work with the existing customer base and also work on increasing the customer base too. The said selling is done not only to regular individuals but also with businesses and other organizations. Most Sales

Executives work on a goal basis and receive a commission on top of their regular salaries. Sales Executives must have good communication skills and negotiation abilities. To assist with the work, they must have a working knowledge of Microsoft Office and similar software. On average sales, executives will earn INR

2.22 to INR 5.35 LPA.

7. Online Merchandiser: Graduates from universities in Raipur have the ability to graduate with an e-commerce degree and work in Specifically, for e-commerce settings, the role is called an Online Merchandiser. Traditionally, the Merchandiser will work at creating storefronts and displays. In the online setting, the online merchandiser will perform in the same way but they will create

displays for websites. Deciding how and where to display the products, using the proper photos and descriptions, and strategies to convert the customers are some of their duties. Merchandisers make between INR 3.82 to INR 7.17 LPA

with an average of INR 4.64 LPA.

8. E-Commerce Product Manager: Product Managers are roles that are given the job of product development. From planning and conception to creating samples, testing and creating the end product, is managed by the Product

E-commerce product managers work in similar guidelines. A major portion of the initial work is about doing research and using it to develop a strategy for the said product. E-commerce product managers have in-depth knowledge of the product

lifecycle and how best to navigate it. E-commerce product managers tend to earn in the range of INR 4.5 to INR 30 LPA in India.

9. Copywriter: Copywriters work in the Marketing departments of They help in creating texts that help create sales or other end goals. Their work is done for the website’s blog, product catalogue, advertisements, and other media. Copywriters are individuals who have knowledge of how to best write copies for different customers. The goal of the work of a Copywriter is to increase brand awareness and get the reader to perform a particular action like make a purchase or register for emails. Copywriters earn between INR 4.94 to INR 10.77 LPA.
10. E-Commerce Business Development Manager: Following a degree from MBA college in Raipur, another popular job position is that in business development. Business Development, as per the name, is about expanding the business for a In e-commerce businesses, they will contact and sign up potential partners and create agreements with them. These partnerships will in the end help in increasing the profits of the company and help them operate for a long time. E-commerce business development managers make an earning between INR 4.2 to INR 12.5 LPA.

Like a regular business, e-commerce businesses need Marketers, Finance, HR and Sales professionals. For some of these profiles, the duties and responsibilities will

change a bit however mostly it is the same. No matter the educational background and work experience one has, it is easy to find jobs in the e-commerce industry.