As a Newcastle business owner, you should be certain that the individuals who assist you along are capable of performing the work you have hired them to accomplish. However, when it comes to SEO or digital marketing, you’re essentially handing them a piece of your company and instructing them to help it grow. You want to be certain you’re recruiting the right people for the job.
Hence, we have gathered a list of questions to be used while questioning an SEO agency to understand their caliber, capability, and loyalty towards their clients.
How Can you help in Improving My Business Ranking?
When selecting a top-notch Newcastle SEO agency, this is an excellent first question to ask. This inquiry will assist you to understand their SEO strategy right away. Depending on the types of customers they serve, each agency will do things a little differently. You should begin learning their strategy as soon as possible to ensure that you understand how to optimize your website. If they say, “We’ll start with a thorough assessment of your website and then move on to the keyword analysis technique,” or “we’ll include links to numerous websites” then they aren’t professional and good in their field.
Do you follow Google’s Practice?
If you want Google to like you, you have to play nice with them. Otherwise, your website may disappear from Google as a result of a search engine penalty. Your SEO provider should be able to give you an idea of how closely it adheres to Google’s recommended best practices, or at the very least be honest about where it needs to push the boundaries.
Do You Have an Idea About Google Algorithm?
The majority of Google algorithm changes have only a tiny influence on any website. Some algorithms, such as Panda, Hummingbird, and Penguin are important enough to be named. The majority of these should be familiar territory for any experienced SEO provider.
Have You Ever Worked on Same Niche as Mine?
If they’ve worked with a similar segment to yours, expect them to offer their knowledge of how to improve a similar firm. However, if they’ve never worked with a segment like yours before, you may expect them to have a plan in place.
They don’t need to have worked with a site like yours. However, they may have worked on optimizing websites with the same target market or content as yours. Sometimes, it’s also a good idea to work for the first time in your niche because it’ll provide them with a challenge and hence the opportunity to learn new things.
Tell Me About your Longest Client and an Unsuccessful Project
Newcastle SEO firms that have been established for a long time but have no long-term customers are always suspicious. It is incomprehensible why any corporation would abandon a consistently profitable source of revenue.
Most SEO businesses have made mistakes in the past. This is how you learn. It’s interesting to hear why something didn’t work and, more importantly, how it was fixed in the long run, whether it was due to a flaw or a lack of cooperation on the side of the customer. It is good to explore the background of the NSW firm and get honest answers from them. Sometimes honesty also helps in impressing a business to take over the agency.
You’re ready to take the next step, now that you know the questions to ask an SEO Agency before employing them.