The Complete Guide To Presentation Folders

Compared to digital marketing techniques, presentation folders are one of the oldest marketing tools. Many businesses make the mistake of not using them nowadays. That is because of the misconception that presentation folders have lost the impact they had on marketing.

It is true that a website can get your information out there. But the touch and feel of a presentation folder will leave a lasting impression on the target audience.

But it is difficult to make a presentation folder that suits your business. From the structure, size, design, and contents of the folder- everything needs to be on point to achieve quality.

Design

The standard presentation folder will have printed front and back covers. On the inside, it will have one or more slots to keep the documents. There can be other compartments to house more information. Some folders can also have printed insides and a business card slot to highlight the contact details.

One can do presentation folder printing in two ways- one-sided or multi-sided. If the folder is printed only on the inside or only on the outside, then it is one-sided. If it is printed on both sides, then it is multi-sided printed.

Personalized folders will give you an edge over your competitors. Rather than going for a traditional folder structure, you could choose a square or landscape folder. Another way is by making the logo and tagline stand out on the cover using embossing techniques.

Size

Based on paper size, two common variants are A4 and A5 folder. As the names suggest, these varieties will hold documents according to their paper sizes. Since A4 paper or copier paper is the most commonly used size around the globe, A4 folder printing is more popular.

A5 folders on the other hand can be used if there is limited information. But there are custom A5 folders that can have the same impact as that of the A4 kind. Based on the business, you could choose one among these two. Presentation folders are made slightly larger than the kind of paper they are used to holding.

Apart from paper size, there are varieties like photo-sized folders, card-sized folders, and CD/DVD-sized folders. If you want value for money, choose a folder that is perfect, depending on the contents that it is intended to hold, be it contacts, digital media, or even general use.

Style

If you want a folder for business use, always keep in mind what you want to achieve with it. Some of the common folder styles are:

• Pocket Size folders- These are the most common ones. It is a two-fold folder and has a compartment for housing the documents. You can customize the number of folds by adding a business card slot or a CD or DVD holder.
• Tri-Fold folders- As the name suggests, it is a Tri-fold, which can house more documents. Each panel can be used to add more content if you add pockets with each of them.
• Landscape folders- These are mostly used in more creative businesses that deal with art or films. The horizontal layout allows you to stack more content on the panels. If you have a photo or art gallery, this may be the best choice for you.

Quality

After you have the designing part done, you need to select the printing material. Before this you need to choose an experienced folder printing service.

There are many presentation folder printing businesses in the UK. Look through their previous projects and read reviews to make sure they can deliver what you have in mind.

Stock

The choice of a good printing stock is of great importance. The strength and durability of the folder depend greatly on the stock used.

The material used must be of ample thickness and must have ideal weight too. A thin folder will drop down when held on one hand, while a thicker stock will ensure that it stays sturdy. Weight must also be ideal, and you don’t want the folder to crack due to being overweight.

You can get the best possible choice from a good presentation folder printing service. They can analyze your needs and will come up with a good printing stock.

Carry your marketing referrals in feature-packed folders that speak about your brand in a positive light across business events. Your personalised folders are equipped with pockets at the bottom or on both sides to insert business cards.

Our presentation folders with pockets is a durable product that will leave a positive impression on your employees and clients alike. Insert annual reports, business cards, integrated calculators and much more with easy to carry presentation folders. Opt for a wide range of finishing and lamination option for that classy feel & look

Take special care about the edges and corners of the folder. There is a high chance these high-stress areas may damage easily due to extended usage.

Insert business cards, brochures, product/service information, merchandise, and much more with our custom-made A4 folders. Express your brand with a touch of classy and premium look in exhibitions and seminars, and let them do the talking on your behalf.

Finishing

According to the coating styles, finishes are classified as Matte, Gloss, and Satin. If you are looking for a shiny reflective surface, then Gloss is the way to go. Matte is used to minimizing reflectiveness, while Satin gives more of a velvet-like appearance and feel to the presentation folder.

Add lamination for protecting the art and the text. This will act as an extra layer for damages like water damage, scratches, and so on. Streamline your marketing campaign with well-organised space for all your marketing referrals. With advanced printing technology at our disposal, we ensure that the look of your folder is colour accurate, and crisp for it to be displayed in exhibitions and events. Catch the attention of your readers with premium looking folders wherever you go. Save more with our extensive range of personalised presentation folders that can get ready and shipped in a fast turnaround time. 

Conclusion

So you might have got a basic idea about presentation folders and folder printing. There is very little chance that you get the best results on the first try. But most of the work except for choosing the design and layout of the folder can be assigned to a folder printing service.