The Future Of 3D Animation Services
If 2020 has shown it all, it’s that you never know what the future holds. Besides its shocking impact on human life, COVID-19 has left entire industries on the brink of collapse.
But others are experiencing unexpected growth, and the previous animation studios, game developers, and agencies are among the lucky ones.
Gaming, animation, and streaming industries experience unexpected growth thanks to the lockdown
As a recent article published by the World Economic Forum explains, the gaming audience has grown during the pandemic and the industry is booming.
The article reports that Nintendo and Tencent saw an increase in sales in the first quarter and that Nintendo sold nearly half of their games digitally, a record that helped boost profits by 41%. Tencent’s annual revenue from online games increased by 31%. Games released during the pandemic are also doing well, with titles such as Doom Eternal and Animal Crossing breaking sales records after launch.
And TV and film audiences have grown just as quickly, with Netflix reporting that it garnered 16 million new subscriptions in the first three months of 2020 thanks to the block.
Unfortunately, travel bans, social distancing, and telecommuting have blocked or seriously delayed many projects.
Adapt to the new standard
3D Animation services, game developers, preview agencies, and mock-up actors they work with now need to figure out how to overcome stuck challenges while working on a backlog of projects.
Some of the techniques these studies explore include:
- Key executives
- Reuse of previous mock up data
- Shoot from a distance
- Use an actor in multiple roles
- Find lightweight mock up kits that can be sent to actors
The animation was probably an important part of anyone reading it. It really started in the early 1900s, it only got better over the years, getting bigger and more impressive over time.
From Tom and Jerry and Bugs Bunny to The Simpsons and Disney movies, animation creates an interaction between the viewer and the animation itself, which means its humor doesn’t get old and remains popular. It’s hard to think of how animation can improve, but the more interesting question is: where will it go? We wonder what the future of animation is.
Advertising
Animation is used more and more in television commercials. It seems that over the years brands have come to realize that creating a cute, likable (or boring) character can act like a corporate mascot and that a catchy animated TV ad generates hype (I’m watching you. John Lewis). By personifying a product with an animated character, the brand becomes memorable and the product looks trustworthy. I don’t know about you, but I would believe anything those markets told me. This makes animation a key player in advertising. As TV commercials look more and more like movies, the animation part could be even bigger as it seems to create an emotional reaction in viewers.
The evolution of animation is probably virtual reality. Entering the scene in 2014, virtual reality really started to make a splash last year and is fast becoming one of the most discussed and anticipated forms of new technology.
Virtual Reality
Virtual reality will not only change the gaming world, it will also open up new creative channels, can be used for the benefit of education and industry, and is also used in publishing to make reading more interactive. While still relatively new, VR still has a long way to go, but each of them is using it to add a level of detail to the way we work, learn, play, and read.
Animation adds a sense of interactivity and immediacy to virtual reality, which makes it ideally suited to the way it entertains or educates us. While no one knows yet how this technology will develop, it’s clear that animation will play a big part in this, so watch this space.
It’s clear that animated movies aren’t going anywhere anytime soon. As animation, 3D, and CGI improve, becoming more impressive (and terribly realistic), the uses of animation in movies change and evolve.
3D Animated Movie
Recently there has been an increase in animated films made with young and adult audiences, and this year animated films intended exclusively for adults will be screened at the Berlin Film Festival. This now makes it an exciting time for animation and opens up possibilities for animation in movies.
Although children’s animated films are and always will be popular, I have many friends whose favorite Christmas movie is The Nightmare Before Christmas. So I wonder if there is a gap in the market for a lot of adult animated films. This may be the future of 3D animation services.
Ultimately, animation has been making life a little more fun, interactive, and exciting for a few years now and it can only get better. While the kids had a blast at first, the animation opens up to more focused adults and the time is right.