The Future of Expert SEO Services: The Next Ten Years

SEO (Search Engine Optimization), an ultimate digital marketing strategy, is consider the all-the-way perfect for boosting the search engine rankings and attracting organic traffic to your website. Every marketer or business owner always strives for a unique strategy or a secret to climbing the ladder of rankings on Google and other search engine platforms.

SEO Services, undoubtedly, brings marketers and everyone in the race closer to their goals, and this is all possible with the implementation of winning strategies. Presently, this digital marketing effort is successful in all ways, no matter how competitive the online marketplace is. But what about its future?

Have you ever thought about the future of SEO? Do the current strategies benefit the marketer in the future, too, to beat the double competition? The boast of achieving a top position on Google leads business owners to find a more and more effective way to benefit them in the long run. And this boast of achieving SEO success gives rise to the question- “what is the future of SEO?” or “ How will you rank your website in the future?’ 

Do you think it’s link building or on-page SEO that will assist you in achieving your high-ranking goals? Well, it’s neither link building nor on-page SEO as these strategies are something that everyone is doing and will do. So, what’s new? 

This post has listed the answer to your questions. Invest your time in this read, and you’ll surely take something with you. So, what are you waiting for? 

Let’s start-

UX Will Be A Game Changer

We can’t Imagine the future of SEO without considering the term UX ( User Experience). Recently, the IT giant Google announced prioritizing the UX concept and catering to customers in the best possible way.  You may be aware of the trendy announcement by Google.

They stated that user experience (UX) would affect the ranking in 2021, which clearly shows the growth in brands’ inclination towards making their site user-friendly. After this announcement, marketers or online business owners started looking for ways to catch the user’s attention instantly and add more value to their brand.

In the past years, SEO was just a simple job for an IT team where they play a technical role and apply a few basic strategies to rank the website. The journey started from simply posting keyword-rich content to making the site user-friendly for a better digital experience; SEO has encountered many changes.

When we talk about the future of SEO (keeping in mind the current scenario), UX will be going to play a bigger role. Google’s announcement of prioritizing the UX is a clear glance at the better SEO future.

The whole SEO picture will change in the future as this digital marketing strategy is not limited to gaining technical knowledge or publishing specific content for search engines. It is also important for marketers to understand how user interact with the website and implement the information to gain profitable results. 

AMP Will Be An Ultimate Ranking Factor in SEO

Today, we are living in a divided world. In the past years, Google focused only on indexing the document when pulling from the search queries. But today, the story has changed completely. Nowadays, the two indexings are done, i.e., mobile indexing and desktop indexing. Among them, mobile indexing is considered a priority because of the high use of mobile technology.

Do you know the number of smartphone users worldwide has cross the figure of three billion and is forecast to grow by several hundred million in the next few years further?  This statistic directly points to the fact that we’ve moved into the mobile-first world. The global population is highly dependent on this pocket-size device to access a single piece of information over the web.

But at the same time, users do not only want a mobile-friendly website, but they also strive for speed. According to a report, around 53 percent of people leave the site that does not load in the first three seconds. This is a big matter of concern, and hence Google pushed themselves to bring the solution to this problem, introducing Accelerated Mobile Pages (AMP) project.

AMP doesn’t help in ranking, but this doesn’t mean that it’ll not impact your search engine performance. But do you know how it helps? AMP content features in mobile search, saying clearly, it is showing above organic listings. Everyone wants to appear there.

So, if your website loads slow on the mobile device, it is obvious that you need to work on mobile page speed, no matter if the page is already on the top organic spot. So, we suggest you build AMP pages for your content that can include a variety of page types such as blogs, articles, web forms, and e-commerce landing pages.

Increased Role of AI in Search Engines with SEO

Ten out of eight digital marketing experts say AI is the future of SEO, and that’s true to a good extent. However, when we discuss the AI introduction in the search engine, the discussion will seem incomplete without Google’s RankBrain system.

Do you know what the RankBrain system (an AI-powered update)  is? Firstly, it was implemented in 2015 on Google’s Hummingbird algorithm. Its main role is to make up search query results. And the most interesting thing about this system is that it is still the “third-most important signal.”

Rankbrain system is equipped with the word vector & machine learning elements feature that works great in improving the results. Do you know Google processes 3.5 billion searches every day? This figure is enough to tell you how well AI could bring the data to the table on such a large scale and cater to the users over the web in a great way.

AI technology involves the two technical terms, i.e., word vectors & machine learning, that are considered the core process of AI & are also high in use by several search engines. Not only this, but these terms also show how AI will positively impact SEO in the future in the most prominent way. 

The expert also predicts that we’re going to encounter severe growth in the SEO industry, which is all possible because of AI involvement. Yes. Its involvement will decline the need to type keywords to search for any content. SEO will become capable enough to detect what you’re searching for automatically. Thanks to AI (Artificial Intelligence) technology, Internet of Things (IoT), XML site mapping structured data markup, voice compatible data search, and other advanced technologies.

Takeaways

We all know the digital marketing industry is growing at a rapid rate. The innovations, research, and latest trends in SEO give an edge to this industry and make the marketers around the world obsessed about finding the right way to achieve their SEO goals that revolve around winning a high rate of organic traffic, high rankings, earning good leads, etc.

The research done on the future of SEO clearly shows that this marketing community will be king by the key players who walk with the latest SEO trends and take necessary, timely actions to stand out in the digital crowd. And Google is one of the key players who take care of client/ customer needs and adopt emerging smart technologies to impact search engines.  

In the above-listed predictions, we have talked about different factors that will be effective in ranking. From high-quality content to AI involvement in the SEO industry, AMP project introduction, to prioritizing the user experience, marketers are focusing and will continue to focus on the key areas to gain better SEO outcomes.