The Role of Customer Reviews for Businesses and How to Get Them?

Did you know that 95% of online shoppers read reviews before making their minds to buy a product? Customer reviews have a great influence on consumers buying decisions. Today, when potential customers plan to buy something, the first thing they do is look for reviews. It is crucial for businesses to cater to this growing customer quest. Businesses should ensure that they share their customers’ reviews with the target audience and keep it clear for them to learn about your business.

The Importance of Customer Reviews

A significant ratio of online shoppers read reviews. No matter what business niche you belong to, the consumers’ behavior while shopping online remains the same. Whether you belong to the food business or a mobile app development company, people check for the reviews from your previous customers on several popular platforms, including Google, Facebook, etc.

More reviews on a product lead to a significant increase in sales. Customers prefer the best-rated products and make their choice in favor of that particular product. So, now you learn about the importance of reviews for your online business. Wondering how to entice customers to write reviews for your store? Keep reading.

Inspire Customers to Leave Reviews

If you an eCommerce store owner, you must be curious to know effective methods to get customers’ reviews. Continue reading to learn about an effective strategy to get customer reviews and enhance online sales and revenue. Here is how you can do it and boost your online business presence.

Make your Customer Happy

As an online business owner or an in-store owner, when you show a good gesture with a welcoming attitude, your customers innately have a positive impact on the company. This contributes a lot to building positive reviews for your business. When your customers are compassionate about your company, they want to share their opinion and tell good words about your business to others around them.

If you want your customers to support your business and stand for your company, train your customer representatives and employees to behave well with every customer they come in contact with.

Give priority to your customers’ issues. Take their problem as your own because it definitely is your problem if your customers are facing problems or are not happy with your product, services, or company.

Going a step further and doing something extra to make your customers happy can add a lot of value to your business. It urges your customers to give positive remarks about your business. This is why most online stores are exerting efforts to improve user experience and customer experience. As a result, this contributes to increased customer reviews and an overall increase in sales and revenue.

Use Different Platforms to Get Reviews

Apart from your business website, make sure you have reviews on every popular social media platform so potential customers can easily find and learn about your business

Facebook is one of the most popular social platforms to create awareness about your business among your target audience. You should collect reviews on Facebook to make the right impact on your customers.

Also, Google reviews play an important role in maintaining your business’s online reputation. Use Google My Business to register your company and allow your customers to write reviews. This, as a result, will help your potential customers to find your business even if they are looking for relevant information.

Ask in Person

If you are providing good quality products and services, you shouldn’t be ashamed to ask for reviews. In fact, you should ask your customers to leave reviews for your business. If you eat in a restaurant, the waiter can ask you to give a positive review about their services. Similarly, while traveling in Uber, the driver can ask you to rate him five stars. As a result, you give them a positive review on receiving good food or satisfactory services. In this way, you can surely increase customer reviews to a significant extent. However, you need to keep this process very subtle and easy-going. Remember, you can ask for reviews but force your customers to give reviews.

Ask for the Reviews at the Right Time

While asking for a review, make sure it’s the right time. It increases your chances of getting more reviews. Also, choose the right place while asking for a review. For instance, If you want your customers to leave a review on Facebook, ask for a review on messenger right after they make a purchase. Similarly, if you want a review on your website, share the link where you want the review. Keep it easy, quick, and simple for your customers to write a review.

Respond to Negative Reviews

You should respond to reviews, especially if they are negative. It’s understandable for a company to have a few negative reviews among a lot of good ones. However, not responding to negative reviews can make people skeptical of your business. Therefore, respond to bad reviews in the best possible manner to support the business’s online reputation.

Give Reasons to Write a Review

One of the most effective and practical ways to increase customer reviews is offering them an incentive when they write a review for you. It can work as a two-sided sword for you. When your customers receive an incentive, coupon code, or discount, they do shop again from your store. This, as a result, can benefit you in two ways.

Also, by offering an incentive, you pay off your customers for the time they use to write the review. If you are a new startup, you can also offer your customers a chance to enter a contest, a gift, or even some cash prizes to entice more customers to write reviews.

Check-ins can also work great for your rand to make a positive impact on social media. More people check-ins mean more recognition among your target audience. So yeah, you can also ask your customers to add check-in and enjoy a gift or incentive.