The Secreted Opportunity for E-commerce in Google

Here are six strategies to improve your e-commerce product images, and have them included in Google search to generate the highest quality traffic, with the intention of buying.

Three-quarters of U.S. internet users regularly or constantly browse for content that is visually appealing prior to purchasing according to e-Marketer while only 3% of them never do.

When you shop online, images of products provide a positive experience to prospective customers.

Many experts believe that having several professional images of the product can help reduce anxiety, which results in better conversion and lower rates of return. Google Images search share is around 26% of the overall search results, as per Jumpshot as well as Moz. Yuri Shafranik

Optimized images of products can lead to the acquisition of new customers for e-commerce websites. Connecting the discovery of current and accurate information about products similar to images is crucial to creating a positive buyer experience with Google Images.

Here’s the reason Google Images offers a great chance to gain new traffic.

Google Images: What Changed?

Google has teamed up together with Getty Images to bring an entirely new experience for search results to Google Images Users.

In connection with this collaboration, Google announced two major modifications to its image search platform which alter the way Google shows indexed images and also refers traffic to publishers.

Marketing professionals in the field of e-commerce have an enormous opportunity to develop a brand new or enhanced way to attract customers with Google Image Search.

Here are three strategies to enhance your product’s images and have them listed in Google search to get high-quality traffic that has the intention of buying.

1. Nail the Basics of Image Optimization

The importance of descriptive file names is in ensuring that your images are identified.

Additionally, you’ll need to include optimized alternative text. Alt attributes for images are essential for e-commerce websites in case the image isn’t loading. Yuri Shafranik

Google also utilizes alt text in order to comprehend the context of images, which has been proven by Google webmasters team.

As illustrated in the following illustration in the below example MVMT watches, if a person seeks “gunmetal watch”, MVMT has the top organic result from Google Images search results, largely due to the correct usage of naming and alt text.

2. Make Markups of Your Images using Schema

Structured markup that allows rich images of product and attributes helps brands draw prospective buyers when they are looking for products to purchase via Google as well as images which feature the products that you offer.

Make sure that you keep up to date and accurate of your product information to ensure that your customers can find pertinent, up-to-date products they’re searching for.

Create Google Images your storefront window with the structured markup. An essential requirement for any e-commerce retailer or brand is adding structured data markups to their websites. It is important to ensure that Google can recognize the product images and associated characteristics.

Google suggests adding markups on your product pages to ensure. They can display specific product information in rich results for searches, such as Google Images. People with high intent to search can see the price of the product, its availability. As well as review ratings shown on the search results.

Google has made available a brand new report “Products” in Search Console for ecommerce sites. Which use structured markups to provide their product’s information.

This report is a way for an advertiser or a search marketer to view any markup issues. That are pending on your website. When an issue is resolved the report is used to confirm the resolution of your problems by re-scraping. Your pages affected. Find out more about the extensive results status reports.

3. Display Your Item’s Information in Google Search & Images

A second requirement for any professional in marketing working for an e-commerce. Or retailer website is to ensure that complete information regarding your products. That appear on Google Search and Google Images. In the wake of recent changes to Google feeds for product information. It is now possible to update your product’s information in real-time in order to align with related search queries that are high in intent or customers.

The latest extension of Google product feed will be a boon for marketers. And retailers seeking to effectively present their product information (like photos) live in real-time. Imagine a fast-fashion brand that is constantly changing its inventory each quarter. Or brands that sell special or restricted edition merchandise that are launch and then end in Google Search and Images.

Marketers are now able to upload their product feeds and pictures into the Google Merchant Center. And making them eligible to be display immediately in search results related to images and web search. The product’s information (like photos) is rank on the relevance to requests from the user. And the best part is that it’s completely free to make use of. The functionality is accessible to brands in the US and will be rolling out to other countries out in the near future.

4. Product Pictures in Google Information Cards

The latest innovation this year is Google giving manufacturers greater control over their brands as well as product details. Brands who manufacture its own items, first manufacturer of equipment (OEMs) or B2B businesses will confirm that getting the images of their products displayed precisely in Google is crucial for finding them within their particular category as well as overall brand recognition.

Another announcement recently made by Google is the capability to modify your product’s information (like Images) through their Google Manufacturer Center. You are now able to update your product description, variations and rich content such as videos and images to be displayed on the knowledge panel.

5. Influence Customers on behalf of Reliable Images

Utilize the power of content created by users to boost trust and converts. Include images of customers on your online store. Inspire your customers to share their pictures (with your product) on platforms. Such as Facebook and Instagram and then reuse that content for your product and checkout pages.

6. Compress Pictures

The last thing to do is make sure the images are load quickly and are optimize to speed up loading. There are a variety of tools, like Tiny PNG to aid in compressing images on your site. Furthermore, the majority of hosting providers offer CDN services to speed up delivery. A properly optimized file size increases the chances of being indexed by Google Images. If properly follow and implement properly. These six image search strategies can provide your e-commerce site an increase in sales and traffic.