Many firms fail to reach their business objectives because they lack strong plans in place. You may have great products but the chances are still the business can fall out. With each passing day, the eCommerce market is evolving. As a result, creating a robust product line, utilising Shopify marketing to help the business, and generating sales are all essential.

Shopify is the biggest online platform known for hosting commerce sites. It helps entrepreneurs build their online store with tons of in-built apps and features. It also allows businesses to market their goods straight on their site, on social media, and other marketplaces.

However, setting up a Shopify site is just one step in the process of starting an eCommerce business. To stay up with bringing visitors to the stores, the correct techniques must be implemented.

After all, the more traffic you will gain, the more sales will be made. And this is what a retailer expects from the business.

So, let’s take a closer look at how you may increase Shopify sales and boost web traffic to attract new customers. But we will first talk about where your digital store might be lacking in turning the traffic into sales.

Reasons Your Shopify Store Has Traffic While No Sales

There are chances that your store may be attracting sufficient traffic but failing to convert the visitors into potential shoppers.

If this happens to you, it could be because of any of the reasons listed below for why your traffic isn’t converting.

• Poor navigation: Customers expect easy navigation through the store and direct access to products they are looking for. Hence, streamline your store’s navigation menu so they can quickly find the products.     
• Unorganised design: Your store’s design may not be unique. If so, how will you stay competitive in the eCommerce marketplace? Customise the shop’s pages that are appealing and uniquely represent your offerings.   
• Lack of Integrity: People have become more intelligent than ever. Hence, they expect reason to trust the brands they shop with. Provide customer testimonials as social proof of your company’s ethics, and assure them that shopping with you will be safe.
• High-Quality Images: Images, like descriptions, play an important part in marketing products. As a result, ensure that all product photographs are of great quality so that the buyer can get a better idea of what you’re selling.

Tips To Increase Shopify Store Sales And Online Presence

Use Robust Descriptions, Graphics, and Video for Better UX

Of course, running an eCommerce business means the whole business relies upon goods. Here, highlighting the product descriptions with their benefits and how they can be beneficial for the shoppers can be the key. Several visitors only browse the store and buy nothing. But remember they do focus on the experience the online shop provides. 

Create product pages with images that show every perspective of the product, down to the tiniest detail.

Additionally, product videos are the best source of communicating the details in a very precise manner. Besides, the text can act as an explainer for the visuals.

Overall, it will promote brand value while also improving the customer experience. Also, you can hire a Shopify development company to get better knowledge on eCommerce business growth. 

Attract Organic Traffic Using Search Engine Optimisation

Getting traffic without effort can be just a dream. However, SEO is the tactic that makes it all possible. Simply put the efforts at the beginning of store development by making the store SEO-friendly. Thus, assuring you reap the advantages in the long run. 

Content marketing strategy is something you can rely on. Simply write the blogs and concentrate on the target keywords that your potential customer is using to look for answers to their questions.

Blogs perform well in search engines and can assist in providing direct answers to client concerns.

Shopify is the platform with built-in features for producing SEO-friendly pages, automatically producing sitemaps, and updating metadata. As a result, all pages will be easily searchable and indexed by any search engine.

In addition, create unique product descriptions confirming as it contributes a lot to the rankings. 

• Highlight the goods offering rightly
• Focus on the relevant keywords
• Include effective call-to-action 

Also, optimise the images as they are known for attracting the most of the traffic for online businesses. 

Improve Your Shopify Marketing With A/B Testing

When you have a landing page completed, the next thing that comes to mind is the headline that could compete with the most fierce competitors in the market.

However, instead of bothering what others are doing to boost conversions, perform A/B testing. It is usually an experiment that analyses which variation is performing well out of the two using stats and facts. 

But Shopify has no A/B testing tools of its own. Hence, you will need to use Google Optimize, VWO, or other tools. These platforms help to create a new version of your Shopify store. 

In addition, you can utilise the Page Builder tool. It assists in testing the different modifications made to the page elements and if they work well for boosting sales. Furthermore, you can save that template to run campaigns another time. 

Isn’t it interesting!!

Establish Effective Email Marketing Campaigns

Email marketing strategies maintain your brand in front of your customers’ minds and promote new sales.

The question is how to create a plan that incorporates email structuring and consumer segmentation depending on a variety of parameters.

Hence, consider all these factors shared below:

• Email workflows: These emails would focus on re-engagement purposes, cart abandonment, upcoming sales, discounts, and transaction data.
• Target market: The emails will be sent to all, be it new customers, existing clientele, shoppers with cart abandonment, and so on.    

In addition, customer segmentation better helps to organise the email marketing campaigns efficiently. Thus, helping in connecting with shoppers directly who have varying needs and are likely to convert. Also, boosting the Shopify marketing efforts.

Other than this, your emails can be for different purposes:

• Reminders via emails for items in the cart
• Welcome emails to newly subscribed customers
• Thank You for the emails post-purchase
• Upcoming sales, product launches, or other information
  

Leverage Social Media Marketing

The social media game is an extremely effective Shopify marketing approach. Without a question, social media has always been the ideal method for making buying simple and keeping businesses flourishing.

Though Facebook does not act as the ideal business to promote products, many businesses use it to drive customer interest in their offerings. On the other hand, Pinterest is the platform that helps shoppers get ideas and find new products with ease and connect with the brands. 

In simple terms, staying active on your social media channels and posting content consistently will help increase followers and ultimately sales. Also, it will boost brand awareness.

Summing Up

To conclude, every business is unique and each strategy is going to hit the business differently.  However, the positive outcomes depend on how well you understand the shopper’s demands and work to fulfill them. 

So, count on all these actionable suggestions, use the best resources, and determine which strategy would work the best both for your store and customers. You can also hire experienced Shopify developers to help with designing a store that seems unique and appealing. 

Hope you find this write-up helpful in achieving a winning website.

Thanks for Reading!!