It sounds impossible for a modern–day business to stand tall without a website or mobile phone application. From manufacturing to retail, every sector is striving to compete by creating engaging and unique websites and applications. Keeping in view the extensive reach that websites offer, having a website for your business is a must. But, just making one for the sake of having is not enough. Maintaining quality is of primary importance. Therefore, consult a professional website development company.
The question here is, what to expect from a website development company?
Here is a list of some common services offered by most web development companies:
- Website development
- Inbound marketing
- SEO and SEM
- Branding and design
- Outbound sales and leads generation
- WordPress and Shopify development
It is essential to look for these services before hiring a company. However, once you have hired one here is what to expect:
Teamwork
You are the one who knows about your business, products, services and every tiny detail about your industry. You are an expert in your field, and they are experts in theirs. So in order to make the process of web development happen, you have to tell them all the necessary details. They will closely listen and execute your ideas in the form of an engaging website design.
You can also put your thoughts on a piece of paper and let them know what type of design you need for your brand.
Search engine optimization
Just making a website is not what your brand requires. In today’s world of the internet, search engines have gained much popularity. In a list full of competitors, web development companies help people find your website through targeted keywords and SEO centered content.
Make sure that the company you have hired knows all the rules of SEO such as adjusting target keywords for your products and services. If you are lagging behind on SEO, your website has almost next to zero chance to get ranked high in search engine results.
Professional content
If your website requires content, it is the responsibility of a web development company to come up with top–quality and engaging content. The content should include targeted keywords with just–right density. Moreover, it should be penned down by a professional writer. If your website content has any grammatical errors or spelling mistakes it will not leave a good impression on your visitors. Therefore, the company should provide accurate knowledge about your brand.
There have to be three phases of website development, namely:
- Planning phase
- Scoping phase
- Developmental phase
What should you expect in the planning phase?
The planning phase, more specifically deals with the project managers, meeting you to have a detailed discussion. In this phase, the design and rough mind map have been made.
The professional web development companies create a schedule and match it with the client’s schedule before starting working.
What should you expect in the scoping phase?
In this phase, the professionals should provide you with enough options to choose from, and they must explain how they will go about your work. Next, they must form a proper track of the steps needed to complete your project.
However, if a company starts working without meeting you, does not keep you in the loop while making decisions, or does not provide you with a proper schedule to keep track, consider these as a red flag.
What to expect in the developmental phase?
The web development company should stay in touch with you and should meet you for check–ins. They must also provide you with a way to monitor the progress of work.
If they are refraining from taking these steps, be cautious, it is a red flag.
After everything is done, they are responsible for launching your website. Even after launching the companies provide proper support to fix all the bugs and errors in the system.
Conclusion
The relation between every client and service provider is unique and comes along with its own essence. With that, mentioned above was the criteria that you must set before hiring any web development company. Better safe than sorry.